Tono de Marca

Passionate, Authentic, Community-Oriented

Valores de Marca

• •Authenticity and Quality
• •Community Support
• •Heritage and Pride
• •Customer-Centric Service

Mejores Prácticas

• •Speak the Language of the Fans: Use terminology that resonates with rugby enthusiasts ("front row," "in the stands," "backing the boys"). This shows you are part of the in-group and understand the culture, not just selling products.
• •Always Anchor in Authenticity: Consistently mention that you sell "Official Licensed Merchandise" and are "100% NZ Owned." This is your strongest unique selling proposition and builds immediate trust, especially with international customers.
• •Celebrate the 'Why,' Not Just the 'What': Don't just sell a jersey; sell the pride, passion, and history it represents. Connect products to the broader narrative of New Zealand rugby and what it means to be a supporter.
• •Foster a Sense of Community: Frame your messaging with inclusive language ("fans like you," "our community"). Encourage user-generated content (e.g., tagging photos) to make customers feel like active participants in the brand.
• •Balance Passion with Professionalism: While the tone is passionate, it should always remain trustworthy and reliable. Ensure all communications are clear, professional, and provide helpful information regarding shipping, returns, and product details to maintain customer confidence.

Percepción Social

Trusted, specialist retailer for dedicated rugby fans.

Ejemplos de Copy

• •Facebook Post (New Product Launch): Headline: Fresh for the Front Row. The Official 2025 All Blacks Home Jersey has landed. Body: It’s more than a jersey; it’s a piece of our history. Built by adidas for ultimate performance and worn with pride by fans like you. As a 100% NZ-owned store, we know what this jersey means. Get yours now and wear your passion. Call to Action: Shop The Legacy. Link in Bio. #AllBlacks #NZRugby #AuthenticGear
• •Instagram Story (Match Day Hype): Text: Game day ready? We are. From Queenstown to the world, we're backing the boys in black. Show us how you're supporting the team! Tag @RugbyPlanetNZ in your supporter pics. Let's get behind them! Sticker: Poll: "Who wins tonight?" or a Countdown sticker to kickoff.
• •Website Banner (Promoting a Sale): Headline: Mid-Season Sale: Gear Up for Less. Sub-headline: The game doesn't stop, and neither should your support. Get up to 40% off select Super Rugby and Canterbury training gear. Authentic kit, unbeatable prices. Button: Shop The Sale.
• •Email Newsletter Subject Line: Subject: For the Die-Hard Fan: Vintage Jerseys & New Arrivals Inside. Body Preview: From classic Canterbury styles to the latest All Blacks kit, we’ve got the gear that tells a story. Open up to see what’s new at your home for rugby.
• •Product Description (For a Vintage-style Jersey): Product Name: Rugby Planet Heritage Long-Sleeve Jersey Description: Built for the stands and the street. This heritage jersey is a nod to the grassroots heart of New Zealand rugby. Crafted from heavy-duty cotton with a classic collar, it’s a tribute to the days of muddy fields and timeless passion. 100% unofficial, 100% heart. A Rugby Planet exclusive.