Tono de Marca

Empathetic and Caring, Supportive and Nurturing, Educational and Informative, Authentic and Relatable, Positive and Uplifting, Child-Friendly (in context)

Valores de Marca

• •Emotional Intelligence
• •Connection and Communication
• •Empathy and Understanding
• •Child Well-being
• •Support for Parents and Educators
• •Quality and Thoughtfulness

Mejores Prácticas

• •Lead with Empathy: Always approach your audience from a place of understanding. Acknowledge their challenges and aspirations regarding their children's emotional development. Use phrases like "We understand," "It can be tough when..."
• •Use Nurturing and Positive Language: Opt for words that are gentle, supportive, encouraging, and hopeful. Avoid jargon or overly clinical terms. Focus on solutions and positive outcomes (e.g., "foster," "nurture," "discover," "empower," "grow").
• •Be an Authentic Guide, Not Just a Seller: Share genuine insights, relatable anecdotes (perhaps from the founder or curated from the community with permission), and educational content that provides real value beyond the products themselves.
• •Maintain a Child-Centric Perspective (even when talking to adults): While the copy is for adults, ensure the ultimate benefit to the child is clear and central. Use simple, clear language when describing how children might interact with or benefit from the products.
• •Foster Community and Connection: Encourage interaction, sharing, and support. Use inclusive language ("we," "us," "together") and actively invite dialogue. Frame your communications as part of an ongoing supportive conversation.

Percepción Social

Trusted Resource, High-Quality Products, Impactful, Community-Oriented, Founder-Driven Authenticity, Positive and Safe

Ejemplos de Copy

• •Unlock a world of understanding for your little one. Our Feelings Flashcards gently guide children to explore their emotions, building a foundation for a lifetime of emotional well-being. Let's nurture their hearts and minds, together.
• •Tantrums turning into teachable moments? It's possible. Discover how Mindheart tools transform tricky emotional episodes into opportunities for connection and growth. Helping your child say, 'I feel sad,' instead of just crying.
• •You're not alone in this journey. Join thousands of parents who are finding new ways to connect with their children over big feelings. Share your story, learn from others, and let's make emotional learning a joyful adventure. #MindheartCommunity
• •Struggling to help your child name their big emotions? Our beautifully illustrated Emotions Book provides the simple language and engaging visuals they need to understand what they're feeling, and why. From happy to anxious, we're here to help.
• •Ready to empower your child with the gift of emotional intelligence? Explore our collection of thoughtfully designed resources and start building stronger connections today. Because every feeling matters.