Tono de Marca

Personal, Heartfelt, and Craft-Oriented.

Valores de Marca

• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Family and Community

Mejores Prácticas

• •Lead with the "Why": Always start with the emotional connection. Instead of saying "We sell custom signs," say "We help you celebrate your family with custom signs." This reinforces the heartfelt tone.
• •Use Storytelling in Descriptions: For each product, briefly tell a story about its ideal use. For example, "Imagine this wildflower bouquet on your mom's kitchen table, a daily reminder of your love." This makes the product more than an object.
• •Emphasize "Handcrafted" and "Personalized": Consistently use words like handcrafted, custom-made, personalized, unique, one-of-a-kind, and made for you across all platforms. This reinforces the core value of craftsmanship.
• •Maintain a Warm and Approachable Voice: In all communications (emails, social media captions, website copy), write as if you are speaking to a friend. Use "we" to refer to the sister-founders to maintain the personal, family-run business feel.
• •Showcase the Process and People: When/if a social media presence is developed, share behind-the-scenes content. Photos or videos of the creation process, the workshop, or the founders themselves will build authenticity and strengthen the "craft-oriented" and personal perception of the brand.

Percepción Social

As a Specialized Crafter, Gift-Oriented, Locally Made, Emerging Presence.

Ejemplos de Copy

• •Headline: More Than a Gift, It's a Memory. Body: Don't just give a gift, give a story. Our custom birth month wildflower bouquets are handcrafted in Wyoming to celebrate the ones you love most. Perfect for Mother's Day, birthdays, or just because. Create your unique bouquet today.
• •Headline: Crafted with Care, Just for You. Body: Welcome to RS Custom Creations, where your ideas become treasured keepsakes. From personalized home decor to unique metal and wood art, every piece is designed and made with passion in our Worland, Wyoming workshop. Let's create something beautiful together.
• •Title: The Personalized Tumbler: Your Daily Dose of Joy. Description: Coffee, tea, or water just tastes better in a cup that’s uniquely yours. Our custom-printed tumblers keep your drinks perfectly hot or cold, while the design—your name, a special date, or a fun quote—keeps you smiling. A perfect, practical gift for nurses, teachers, and friends!
• •Subject: Have an Idea? We Can Create It! Body: You're one of a kind—your decor should be, too. At RS Custom Creations, we specialize in bringing your vision to life. Whether it's a custom metal sign with your family name or a wooden plaque with a favorite quote, we're here to make it happen. Simply reply to this email with your idea to get started!
• •Headline: Proudly Made in Worland, Wyoming. Body: Support local craftsmanship with a gift from RS Custom Creations. We design and create beautiful, personalized decor, signs, and gifts right here in Wyoming. Shop online and enjoy free shipping on orders over $75.