Tono de Marca

functional, confident, and aspirational

Valores de Marca

• •Quality & Performance
• •Sustainability
• •Practicality & Versatility
• •Accessibility

Mejores Prácticas

• •Lead with the Benefit, Support with the Feature: Start with what the customer gains (e.g., "effortless commuting," "family freedom") and then explain how the technical feature (e.g., "250W motor," "dual battery") delivers that benefit.
• •Balance Lifestyle Aspiration with Practical Reassurance: While selling the dream of adventure and sustainability is effective, it must be grounded in tangible reasons to trust the product. Always pair aspirational language with mentions of quality components, warranty, and performance specifications.
• •Embrace Your UK Focus: Use language and imagery that resonate with a UK audience. Mention "British roads," "city streets," and showcase visuals from recognisable UK landscapes to build a stronger connection with the target market.
• •Build Transparency to Build Trust: Address the current perception of ambiguity head-on. Use copy to tell the brand's story. Create a detailed "About Us" page, clearly state warranty information, and make contact details easily accessible to build credibility and overcome customer skepticism.
• •Amplify Third-Party Voices: Since independent reviews are scarce, leverage the content created by retail partners. Share their video reviews and testimonials on your own platforms. Encourage new customers to leave reviews and feature user-generated content to build social proof and a sense of community around the brand.

Percepción Social

an emerging, niche brand with an unclear identity

Ejemplos de Copy

• •Your City, Reimagined. Skip the traffic. Skip the emissions. Skip the stress. The Roxform Venturis turns your daily commute into a daily adventure. With an 80km range and a powerful Bafang motor, the only thing you need to worry about is which new route to explore. #Roxform #EBikeLife #SustainableCommute
• •Carry More, Worry Less. From the school run to the weekly shop, the Roxform Porto-D is your ultimate partner. Its dual-battery system delivers the power to carry everything you need, while the sturdy frame and cargo-focused design provide the stability to navigate city streets with confidence. This isn’t just a bike; it’s your new family workhorse.
• •Roxform E-Bikes UK | Power & Reliability. Conquer hills and long distances with ease. Roxform electric bikes feature Bafang motors, Shimano gears, and long-range batteries. Built for your next adventure. Shop Now.
• •Ready to fall in love with cycling again? Remember the freedom of two wheels? It just got an upgrade. Roxform e-bikes are designed for everyone, with intuitive controls and comfortable ergonomics that make every ride a joy. Whether you're a returning cyclist or a complete beginner, discover an effortless way to get fit and explore. Your first adventure is one click away.
• •Where did your Roxform take you this weekend? (Image of a Roxform bike on a scenic UK trail) We love seeing our bikes out in the wild. Tag us in your photos for a chance to be featured! Our bikes are built to explore the best of the British outdoors. #RoxformAdventures #UKCycling #ElectricMountainBike