Tono de Marca

Approachable, tasteful, and community-centric. It blends professionalism with a friendly, personal touch. Knowledgeable without being pretentious, and stylish without being exclusionary.

Valores de Marca

• •Quality and Longevity
• •Sustainability and Circularity
• •Accessibility and Value
• •Community and Heritage
• •Curated Style

Mejores Prácticas

• •Emphasize 'Pre-loved,' not 'Used': Use positive and aspirational language. Terms like 'pre-loved,' 'second life,' 'next chapter,' and 'gently worn' have a more appealing and respectful tone than 'second-hand' or 'used.'
• •Tell a Mini-Story: When possible, highlight the quality or timelessness of a garment. Mention the fabric (e.g., 'softest cashmere,' 'crisp linen') or its ideal use ('the perfect dress for a winter wedding,' 'a timeless trench for spring showers'). This adds value beyond just the brand name.
• •Maintain a Welcoming, Community Tone: Always sound approachable. Use phrases like 'Pop in,' 'We’d love to see you,' and address the customer base as a community. The tone should be like a trusted friend giving a style recommendation.
• •Balance Designer Mentions with Quality Brands: While designer names attract attention, consistently mentioning high-quality high-street brands like Toast or Whistles makes the shop feel more accessible and reinforces its focus on quality over just luxury labels.
• •Subtly Reinforce Sustainability: Avoid overt, preachy language. Instead of saying 'fight fast fashion,' embed the value in your copy. Phrases like 'Clothes made to last,' 'Style with a story,' and 'Join the circular movement' connect the act of shopping with the positive outcome of sustainability.

Percepción Social

Roundabout Dress Agency is perceived as a beloved boutique and local gem where customers can discover unique and high-quality finds at fair prices. The staff are described as helpful, polite, and knowledgeable, contributing to its reputation as a reliable and trustworthy institution that delivers on its promise of curated, pre-loved clothing.

Ejemplos de Copy

• •This beautiful wool coat from [Brand Name] is a winter classic in the making. Impeccably tailored and wonderfully warm, it’s the kind of piece you’ll reach for year after year. Now waiting for its next chapter in our Lewes shop. #PrelovedPerfection #SustainableStyle #Lewes
• •Giving beautiful clothes a second life since 1985. Discover timeless, pre-loved pieces from your favourite designers and quality brands at Roundabout.
• •Just in: A lovely collection of silk blouses, cashmere knits, and tailored trousers have arrived this week. Pop in to see the full collection—we’re open until 4:30 pm today!
• •Find your style, sustainably. Roundabout Dress Agency offers a curated selection of high-quality, pre-loved designer and high-street fashion. For over 35 years, we’ve been helping Lewes residents buy and sell exceptional clothing. Visit us at 31 Cliffe High Street.
• •Selling with us is simple. We select the best in-season, quality pieces to find them a new home. You receive 50% of the sale price. It’s style that’s kinder to your wallet and the planet.