Tono de Marca

modern, confident, and aspirational

Valores de Marca

• •Modern Style
• •Quality & Comfort
• •Exclusivity & Community
• •Simplicity & Accessibility
• •Confidence

Mejores Prácticas

• •Create a 'Voice & Tone' Guide: Document the core personality of ROUIS. Key attributes: Confident, Modern, Minimalist, Aspirational. Define a vocabulary list (e.g., use 'collection,' 'drop,' 'essentials' instead of just 'products') and what to avoid (e.g., overly casual slang, formal corporate language).
• •Lead with Confidence: Use active, direct language. Instead of 'We hope you like our new shirts,' use 'Redefine your style with our new collection.' This projects authority and belief in the product.
• •Emphasize Quality and Exclusivity: Consistently mention 'premium fabrics,' 'quality craftsmanship,' 'limited drop,' and 'early access.' This reinforces the brand's core value proposition beyond just aesthetics.
• •Stay Visually Consistent: Ensure all photography, graphics, and video content match the modern, clean, and often minimalist aesthetic seen on the website and Instagram. The tone is set by the visuals as much as the text.
• •Engage with the Community in the Brand Voice: When responding to comments and DMs on social media, maintain the brand's confident and helpful tone. Answer questions directly and professionally, reinforcing the brand's reliability and building customer trust.

Percepción Social

The brand maintains an active and engaged Instagram following with positive feedback on design and appeal, indicating strong purchase intent. While facing challenges like name confusion and general mistrust for new online Indian fashion stores, ROUIS's professional branding helps mitigate these concerns.

Ejemplos de Copy

• •Define Your Own Uniform. The new collection is live. Built for the bold, with premium fabrics and designs that speak for themselves. This isn't just a t-shirt, it's a statement. Tap to shop before it's gone. #ROUIS #Streetwear #NewDrop
• •Modern Essentials. Unmatched Comfort. Explore the collection where style meets substance. Fresh designs, timeless quality. Free & fast delivery on all orders.
• •The 'Metropolis' Oversized Tee. Step into the urban landscape with the Metropolis Tee. Crafted from 240 GSM heavy-gauge cotton, this shirt offers a structured, oversized fit without sacrificing comfort. The minimalist front graphic and bold back print redefine modern streetwear. It's not just part of your wardrobe—it's the foundation.
• •Your Search for the Perfect Tee is Over. Tired of fashion that fades? ROUIS delivers trend-forward designs with the quality to match. Experience unparalleled comfort and effortless style. Join the ROUIS community and get early access to our next drop. Shop Now.
• •ACCESS GRANTED: Your Early Link to the Next Drop. You're in. As a valued member of the ROUIS inner circle, you get first look at our upcoming collection. Quality you can feel, style you can't ignore. The password-protected link drops in 24 hours. Be ready.