Tono de Marca

Friendly, heartfelt, and personal

Valores de Marca

• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer-Centricity
• •Passion and Joy
• •Small Business Charm

Mejores Prácticas

• •Always Use a Warm and Empathic Voice: Every piece of copy, from product descriptions to social media posts, should reflect the brand's friendly and personal nature. Use words that evoke emotion and connection.
• •Highlight the 'Why' Behind the Product: Instead of just listing features, focus on the emotional benefit for the customer – the joy of giving and receiving something so personal and thoughtful.
• •Incorporate the Brand Story: Casually mention that the items are designed with passion in a small UK studio. This reinforces the values of craftsmanship and small business charm.
• •Let Customer Voices Shine: Use testimonials and positive reviews in marketing materials. This provides social proof and aligns with the customer-centric value.
• •Maintain Visual and Textual Cohesion: Ensure that the clean, heartfelt aesthetic of the product photography is matched by equally clean, simple, and heartfelt copy. The tone should feel as personal and crafted as the products themselves.

Percepción Social

The brand is seen as a highly positive, reliable source for high-quality, unique, and heartfelt personalized stationery. Customers consistently provide 5-star reviews, highlighting satisfaction with both products and service. It is perceived as trustworthy, offering excellent quality and design, making customers 'proud to send them out'. The brand's award for best-personalized product further reinforces this positive image.

Ejemplos de Copy

• •Welcome a little one with a card as unique as they are. Personalize it with their name and birth date to create a keepsake that will be treasured for years to come. Because the smallest feet make the biggest footprints in our hearts.
• •Remember the day your love story began. From your first dance song to the coordinates of where you met, let us create a beautiful print that tells your unique story. A daily reminder of the moments that mean the most.
• •For the teacher who made a difference. Capture the memories of the school year in a personalized print they'll cherish. A truly special way to say thank you for helping little minds grow.
• •That feeling when you find the perfect, 'oh-so-personal' card that says everything you want it to. ✨ We love being a small part of your special moments. #RosieRobins #PersonalisedGifts #MakingMemories
• •More Than Just a Card, It's a Memory. Discover beautifully designed, personalized gifts, crafted with love in our UK studio. Free UK delivery on all orders.