Tono de Marca

Empathetic & Supportive, Empowering & Confident, Bold & Expressive, Approachable & Inclusive

Valores de Marca

• •Advocacy & Awareness
• •Positivity & Hope
• •Self-Expression & Individuality
• •Kindness & Connection
• •Resilience & Strength
• •Fashion as a Statement

Mejores Prácticas

• •Use Inclusive and Encouraging Language: Phrases like 'everyone,' 'you are not alone,' 'celebrate the strength,' and 'join the movement' foster a sense of community and shared values.
• •Be Direct and Action-Oriented When Appropriate: Use clear calls to action that align with the brand's values, such as 'Wear the message,' 'Share your power,' or 'Spark a conversation.'
• •Highlight Advocacy and Awareness: Emphasize the brand's commitment to mental health awareness, women's empowerment, and other social causes.
• •Incorporate Positive and Hopeful Messaging: Use language that promotes positivity, hope, and healing, especially in collections focused on mental health.
• •Encourage Self-Expression and Individuality: Highlight how the brand's products allow customers to express themselves and make a statement.

Percepción Social

The brand wants to be seen as a positive force, advocating for mental health awareness and women's empowerment, while also encouraging self-expression and individuality. They aim to foster a sense of community and connection with their audience.

Ejemplos de Copy

• •This collection aims to spark conversations, spread positivity, and offer a sense of solidarity.
• •Fearless & Fabulous
• •Behind Every Successful Woman is Herself
• •Wear Your Power!
• •YOU GOOD BRUH?