Tono de Marca

sophisticated, artistic, and rebellious

Valores de Marca

• •Fluidity and Individuality
• •Craftsmanship and Luxury
• •Innovation and Modernity
• •Authenticity and Personal Story

Mejores Prácticas

• •Embrace Evocative Language: Use powerful and descriptive words that paint a picture of artistry, rebellion, and sophistication. Terms like "juxtaposition," "rebellion," "sensuality," and "unbound" align with the brand's core messaging.
• •Tell a Story: Weave the founder's journey and the brand's philosophy into the copy. This personal touch creates a deeper connection with the audience.
• •Highlight the Duality: Consistently emphasize the blend of contrasting elements – masculine and feminine, hard and soft, classic and avant-garde. This is a key differentiator for the brand.
• •Focus on Individuality: Address the customer directly, empowering them to express their unique identity through the clothing. The copy should inspire confidence and authenticity.
• •Maintain a Sophisticated and Confident Voice: Avoid casual slang or overly promotional language. The tone should always reflect the premium, high-fashion nature of the brand.

Percepción Social

ROSANI is perceived as a promising and innovative force in the Indian and global menswear market, known for redefining menswear with fluidity and artistic expression. Its participation in Lakmé Fashion Week has boosted its credibility and visibility, targeting fashion-forward individuals who appreciate designer quality and a unique point of view.

Ejemplos de Copy

• •Unbound by convention. The [Product Name] jacket, where structured tailoring meets delicate artistry. Define your own narrative. #ROSANI #LuxuryMenswear #FluidExpression
• •ROSANI: Menswear, Reimagined. Discover a world where luxury is fluid, and style is without limits.
• •Meticulously handcrafted from [Fabric Type], this piece embodies the ROSANI ethos: a celebration of the contrasts within. The sharp silhouette is softened by intricate hand-embroidery, creating a garment that is both a statement and a second skin.
• •Born from a blend of constraint and rebellion, ROSANI is more than a label; it's a language. We are for the man who finds strength in tenderness and beauty in individuality. Our journey is woven into every thread, a story of breaking free.
• •Dare to be Different: The New Collection from ROSANI has Arrived.