Tono de Marca

empathetic, informative, and reassuring

Valores de Marca

• •Efficacy and Results-Driven
• •Gentleness and Care for Sensitive Skin
• •Scientific Credibility
• •Customer Well-being and Confidence
• •Transparency
• •Multi-Functionality

Mejores Prácticas

• •Prioritize Empathy: Always address the customer's skin concerns with understanding and compassion. Acknowledge their challenges before presenting the solution.
• •Balance Science with Reassurance: While highlighting the scientific backing and active ingredients, ensure the language remains accessible and reassuring, not overly technical or intimidating. Focus on the benefits and the positive impact on their lives.
• •Be Informative and Helpful: Provide clear, concise information about how the products work, what they contain, and how to use them. Position the brand as a knowledgeable partner in their skincare journey.
• •Maintain a Hopeful and Positive Outlook: Focus on the solutions and the possibility of achieving calmer, more comfortable skin. Even when discussing skin problems, frame Rosalique as the effective answer that brings relief and confidence.
• •Incorporate Authenticity through Testimonials: Continue to leverage genuine customer experiences and success stories. This reinforces trust and the brand's relatable, community-focused aspect. Ensure all claims are backed by genuine results where possible.

Percepción Social

positively

Ejemplos de Copy

• •Headline: Tired of Redness? Discover Your Calm. Body: Rosalique’s 3 in 1 Anti-Redness Miracle Formula SPF50 is expertly designed for sensitive skin. Instantly conceal, gently treat, and reliably protect. See the difference and feel the confidence. Your journey to calmer skin starts here.
• •Headline: Finally, a Foundation That Understands Your Rosacea. Body: Stop searching, start soothing. Rosalique offers instant coverage for redness-prone skin, while active ingredients work to calm irritation. Plus, with SPF50, you’re protected all day. Gentle care, powerful results.
• •Headline: More Than Just Coverage – It’s Skincare. Body: Don’t just mask your redness, manage it. Rosalique’s unique bio-scientific formula offers a triple action: immediate concealment, gentle long-term treatment of sensitivity, and essential SPF50 sun protection. Love your skin again.
• •Headline: Sensitive Skin’s Best Kept Secret? Revealed. Body: Experience the relief so many are talking about. Our 3 in 1 Anti-Redness Miracle Formula, approved by Good Housekeeping, helps soothe, cover, and protect even the most delicate complexions. Dare to go bare-faced, or create the perfect canvas.
• •Headline: Red Letter Day for Your Skin! (In a Good Way!) Body: Wave goodbye to unwanted flushing and redness. Rosalique’s unique green micro-encapsulated pigments adapt to your skin tone, neutralizing redness for a beautifully even complexion. Gentle, effective, and with vital SPF50 protection.