Tono de Marca

Inspirational and personal, friendly and approachable, empowering and celebratory, elegant and modern, with a touch of warmth and sincerity.

Valores de Marca

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Ethical and Responsible Standards
• •Empowerment and Community
• •Innovation

Mejores Prácticas

• •Lead with Storytelling: Frame every piece of copy around the concept of personal narrative. Use phrases like "Tell your story," "Celebrate your journey," and "Capture your moments."
• •Emphasize Individuality: Consistently use words like "unique," "personal," "custom," and "one-of-a-kind" to reinforce the brand's core value of self-expression.
• •Maintain an Empowering and Positive Tone: The language should always be uplifting and celebratory. Focus on empowerment, inspiration, and the joy of marking life's special occasions.
• •Highlight Dubai Craftsmanship: Mentioning that the pieces are "handcrafted in Dubai" adds a layer of exclusivity and quality, connecting the brand to its origins.
• •Be Approachable and Conversational: Use a friendly and direct tone, especially in customer service interactions and on social media, to foster a sense of community and trust.

Percepción Social

A go-to brand for meaningful, personalized gifts. Customers perceive the jewelry as cherished keepsakes and tangible reminders of important moments. Viewed as a 'Statement Accessories' brand, offering unique and personal pieces. Modern, customer-centric brand that values connection and personal stories.

Ejemplos de Copy

• •Your name, your story, your signature. Our personalized name bracelets are more than just jewelry; they are a celebration of you. Handcrafted with love in Dubai to be as unique as you are. #RoroArabia #MyRoroStory #PersonalizedJewelry
• •Roro Arabia: Wear Your Story. Personalized jewelry that captures the moments that matter most.
• •A Gift as Unique as Their Story | The Roro Arabia Custom Collection
• •Add a new chapter to your story with our Engravable Tag Dangle Charm. Whether it's a date, a name, or a single word that holds a world of meaning, this charm is a tangible reminder of your most cherished memories. Crafted in sterling silver, it’s the perfect, personal addition to any bracelet.
• •Forged in the sun, designed for the world. Each piece tells a story. What will yours say? #RoroArabia #HandmadeJewelry #Dubai