Tono de Marca

Artisanal & Passionate, Warm & Inviting, Nature-Inspired & Earthy, Inspiring & Creative, Authentic & Appreciative

Valores de Marca

• •Craftsmanship
• •Natural Beauty
• •Individuality & Uniqueness
• •Home & Comfort
• •Creativity & Empowerment
• •Tranquility & Well-being

Mejores Prácticas

• •Emphasize "Handmade" and "Natural": Consistently use words like "handcrafted," "artisanal," "woven," "natural cotton," "sustainable wood," and "eco-friendly" to reinforce the core product attributes and values.
• •Speak from Passion: Infuse copy with words that convey enthusiasm and dedication, such as "passionately created," "lovingly made," "inspired by," and "crafted with care." This makes the brand feel more personal and authentic.
• •Focus on Feeling and Atmosphere: Describe how the products make a space feel – "tranquil," "cozy," "serene," "inviting," "warm," "calming." Connect the products to emotions and the desired ambiance.
• •Use Evocative and Sensory Language: Engage the senses by describing textures ("soft cotton," "smooth wood"), visual appeal ("intricate knots," "elegant design"), and the overall aesthetic ("bohemian charm," "earthy tones").
• •Maintain a Friendly and Appreciative Voice: Address the audience warmly. Use inviting language in calls to action. Show gratitude for customer support and engagement. Use "you" and "your" to make it personal, and "we" to build a sense of community around the brand.

Percepción Social

High-Quality & Beautiful Products, Stylish & Trendy (Boho/Natural Aesthetic), Trustworthy & Passionate Seller, Source of Inspiration

Ejemplos de Copy

• •Unwind in a space that speaks your soul. ✨ Our handcrafted macrame wall hangings are woven with passion, bringing a touch of natural elegance and serene vibes to your favorite corner. Each knot tells a story of artistry and care. Discover the piece that's waiting to transform your home. #RopesAndWood #MacrameMagic #HandmadeHomeDecor #BohoVibes #WallArt
• •Ready to knot your way to tranquility? 🌿 Our new DIY Macrame Plant Hanger Kit has everything you need to create a stunning piece of art with your own hands. Perfect for mindful crafting afternoons and adding a personal touch to your green oasis. Unleash your inner artist! Shop kits via the link in bio. #DIYMacrame #CraftKit #HandmadeHappiness #RopesAndWoodCreates #MindfulMaking
• •At Ropes and Wood, we believe home is where the heart is, and handmade is where the warmth begins. We pour our passion into every fiber, celebrating the unique beauty that only natural materials and dedicated craftsmanship can bring. Let us help you weave a little more peace and personality into your sanctuary. #OurStory #HandcraftedWithLove #NaturalLiving #HomeSanctuary
• •What does 'home' feel like to you? 🏡 For us, it's about cozy corners, natural textures, and pieces that tell a story. Our latest collection of macrame shelves is designed to bring just that – a blend of art and tranquility. How would you style yours? Share your ideas below! 👇 #HomeDecorInspo #MacrameShelf #BohoStyle #RopesAndWood #CreateYourHaven
• •We absolutely ADORE seeing our creations find their perfect spot in your homes! 😍 @[CustomerHandle] shared this beautiful shot of their new Ropes and Wood macrame hanger, saying, 'It's even more stunning in person and adds such a peaceful touch to my reading nook!' Thank you for sharing the love and the beautiful snap! Want to be featured? Tag us! #RopesAndWoodFamily #CustomerLove #HappyHome #MacrameDecor #HandmadeGoodness