Tono de Marca

bold, rebellious, and playful

Valores de Marca

• •Innovation
• •Boldness
• •Quality
• •Heritage
• •Breaking Boundaries

Mejores Prácticas

• •Create a "Voice" Guide: Develop a simple internal document that outlines the brand's tone and provides examples of "words we use" (e.g., riot, remix, chaos, bold) and "words we don't use" (e.g., traditional, classic, authentic - unless being used for contrast).
• •Focus on Verbs and Adjectives: Use strong, action-oriented verbs and bold, evocative adjectives. Instead of "tasty," use words like "explosive," "wild," or "rebellious."
• •Tell the "Rebel" Story: Consistently frame the brand as a challenger. Every piece of copy should, in some way, reinforce the narrative of breaking from the norm and creating something new and exciting.
• •Engage with a Playful Attitude: In social media comments and customer service interactions, maintain the playful and confident tone. If a customer says they love a product, respond with something like, "We love that you've joined the flavor riot!"
• •Review and Refine: Regularly audit all public-facing copy—from the website to social media captions to email newsletters—to ensure it aligns with the established tone. This will help maintain consistency as the brand grows.

Percepción Social

The brand is perceived as a niche, gourmet snack brand offering unique, high-quality products. With confident messaging and a lack of negative feedback, it conveys a positive image, seen as a trailblazer in a traditional market.

Ejemplos de Copy

• •Tired of the same old snacks? So were we. That's why we started a flavor riot. Our Buttery Chipotle Murukku is a crunchy, smoky, and spicy rebellion in every bite. Ready to join the chaos?
• •Warning: May cause a serious addiction to bold flavors. At Rootly Foods, we don't follow the rules, we rewrite them. Snack without boundaries.
• •Your taste buds called. They're bored. Time to shake things up with our Awesome Twosome Mixture. It's the classic snack you love, remixed with a punch of unexpected deliciousness.
• •This isn't your grandma's Thattai. Unless your grandma is a rockstar. We've taken a timeless classic and crashed it into a party of rich, savory cheese. The result? A handcrafted chaos of flavor that's impossible to put down.
• •Some people see a traditional snack. We see a blank canvas for a flavor revolution. Our snacks are for the rebels, the curious, and the ones who believe that life is too short for boring food.