Tono de Marca

Friendly and Casual, Energetic and Enthusiastic, Trendy and Youthful, Western-Influenced

Valores de Marca

• •Affordability and Accessibility
• •Self-Expression and Confidence
• •Community and Connection
• •Passion for Western Lifestyle

Mejores Prácticas

• •Maintain Your Vernacular: Consistently use your signature slang ("y'all," "babe," "howdy") and emojis (🤠, ✨,🌵) across all platforms—from product descriptions to social media replies—to create a unified and recognizable brand voice.
• •Lead with High Energy: Start captions, headlines, and emails with enthusiastic and positive language. This grabs attention and reflects the vibrant, fun-loving spirit of the brand.
• •Sell the Lifestyle, Not Just the Product: Frame your jewelry and accessories within the context of the Western-boho lifestyle. Talk about wearing pieces to a "country concert," a "rodeo," or for a "Nashville weekend getaway" to help customers envision themselves using the products.
• •Foster Engagement with Questions: End social media posts with questions that encourage interaction and build a sense of community. Examples: "Which piece are you adding to your cart?" or "What's your go-to accessory for a night out?"
• •Be Personable and Relatable: Write as if you're talking to a friend. Share behind-the-scenes moments, talk about your passion for the style, and use "I" and "we" to reinforce the small-business, personal connection that customers value.

Percepción Social

A go-to for affordable Western style, with a positive customer experience due to fast shipping and personal touches, and perceived as a charming, passionate small business.

Ejemplos de Copy

• •Howdy, gorgeous! 🤠 Complete your concert-ready look with our new 'Turquoise Dreams' hoops. They're lightweight, sassy, and 100% guaranteed to get compliments. Tap to shop before they ride off into the sunset!
• •Hey Babe, Your Weekend Outfit Is Calling...
• •Say 'howdy' to your new favorite tee! Made from ultra-soft cotton, this tee is perfect for everything from a day at the ranch to a night out with the girls. Just add boots and your favorite Rockin Jewels for an effortlessly cool vibe.
• •Tired of boring accessories? So were we! ✨ Rockin Jewels & Co. delivers fun, trendy, and affordable Western-boho jewelry straight to your door. Shop our new arrivals and find the perfect piece to rock your style. First order gets 15% off!
• •(Video shows someone unboxing a package with upbeat country music) *Text Overlay 1:* "When your Rockin Jewels order finally arrives." *Text Overlay 2:* "It's the little bag & free sticker for me 💖" *Text Overlay 3:* "Time to plan an outfit around my new bling! #westernfashion #boho #unboxing"