Tono de Marca

A blend of classic British sensibility and contemporary fashion, that is reliable, robust, practical, stylish, and trendy.

Valores de Marca

• •Durability and Longevity
• •Sustainability
• •Craftsmanship
• •Comfort and Functionality
• •British Heritage

Mejores Prácticas

• •Bridge Heritage with Modern Style: In all copy, connect the brand's practical, durable Cornish roots with its new, fashionable identity. Use phrases that evoke both ruggedness and elegance.
• •Emphasize Sustainable Quality: Consistently mention the use of natural, sustainable, and vegan-friendly materials. This appeals to both the practical-minded and the ethically conscious consumer.
• •Use Storytelling: Share the brand's journey from a small Cornish business to a global fashion name. This creates a compelling narrative that builds a connection with customers.
• •Maintain a Unified Visual Identity: Ensure that all imagery, from the B2B site to social media, reflects the updated "Rockfish Weatherwear" aesthetic, blending classic British outdoors with a clean, modern style.
• •Engage with Both Audiences: Acknowledge and create content for both the loyal equestrian customer base and the new fashion followers. This can be done by showcasing the boots' versatility in different settings.

Percepción Social

A dependable and high-quality workwear brand offering good value for money, now also perceived as a chic and desirable K-fashion accessory.

Ejemplos de Copy

• •From the Cornish Coast to Your Everyday Adventures. Rockfish, Built to Last.
• •Ready for anything, stylish everywhere. Our classic boots, reimagined for the modern wardrobe. #RockfishWeatherwear #BritishStyle
• •Handcrafted with 100% natural rubber and a 5mm neoprene lining, our boots provide all-day comfort and uncompromising waterproof protection, no matter the terrain.
• •Born on an organic farm in Cornwall, we believe in creating footwear that's as kind to your feet as it is to the planet. That's why we're committed to sustainable materials and a longer, less wasteful life for every pair of boots we make.
• •Whether you're navigating city streets or country lanes, do it in style and comfort. Rockfish Weatherwear: Embrace the elements.