Tono de Marca

Holistic, Educational, and Spiritual

Valores de Marca

• •Ancestral Wisdom
• •Nature's Healing Power
• •Conscious Well-being
• •Authenticity and Purity
• •Service and Helping Others

Mejores Prácticas

• •Lead with Purpose, Not Product: Always frame the conversation around the brand's core mission of "helping and serving" and promoting "conscious well-being." The product is the tool, but the goal is the person's health journey.
• •Use Spiritual and Natural Language: Consistently use words like "sacred," "wisdom," "ancestral," "spirit," "energy," and "flow." Refer to "Mother Earth" and the "plant kingdom" to reinforce the brand's spiritual connection to nature.
• •Educate and Empower: Position the brand as a teacher. Create content that explains the why behind the remedies —the science, the tradition, and the holistic principle. This builds trust and authority.
• •Tell the Story of the Plants: Don't just list ingredients. Share the history and traditional use of key plants like Heliopsis or Tomillo. This connects the customer to the brand's value of honoring ancestral wisdom.
• •Maintain a Tone of Calm Authority: The voice should be gentle, respectful, and knowledgeable, never alarmist or making unverified claims. It is the voice of a wise guide, not an aggressive salesperson. This is crucial for maintaining credibility in the wellness space.

Percepción Social

authoritative and trustworthy source for natural and traditional remedies.

Ejemplos de Copy

• •Your skin is a reflection of your inner peace. Our new Regenerating Facial Gel, with the wisdom of calendula and aloe vera, soothes irritation and restores your natural glow. It's more than skincare; it's a ritual to calm your skin and spirit. Discover the embrace of nature. #RocioDaFloresta #NaturalBeauty #HerbalSkincare #ConsciousWellbeing
• •At Rocio da Floresta, we believe the secret to health lies in nature's wisdom. Our herbal elixirs, crafted with ancestral knowledge, are designed to support everything from your immune system to your digestion. Activate your body's power to heal. Shop our collection now.
• •Did you know about Heliopsis, the 'golden root'? Our ancestors used it for everything from sore throats to skin irritations. Its antiseptic and anti-inflammatory power is a marvel of nature. This is the wisdom we put into every bottle. #Herbalism #TraditionalMedicine #NaturalRemedies #Heliopsis
• •A Dew of Well-being for Your Life. Discover the healing power of ancestral plants and align your body, mind, and spirit.
• •In herbal wisdom, good digestion means more than just processing food —it means processing life's experiences without blockages. Our Digestive Kit, featuring star anise and basil, is your ally for flowing with ease. Embrace well-being from the inside out.