Tono de Marca

sincere, passionate, and educational.

Valores de Marca

• •Health and Well-being
• •Sustainability and Eco-consciousness
• •Supporting Small Businesses
• •Family and Legacy
• •Quality and Craftsmanship

Mejores Prácticas

• •Always connect the products back to the core mission of promoting health, sustainability, and a low-waste lifestyle. Use the founder's passion as a driving force in the narrative.
• •Continuously weave the personal story of the brand's origin and the significance of the name "Roberta Gene." This builds authenticity and emotional connection with the audience.
• •Position the brand as a knowledgeable resource. Share facts about sustainability, the benefits of non-toxic ingredients, and practical tips for reducing waste. This adds value beyond the products themselves.
• •Use "I" and "we" to speak directly from the owner's perspective. Address customers in a friendly, down-to-earth manner that reflects the feel of a small, family-run business.
• •For every product, explain not just what it is, but why it's a better choice as for the customer's health, for the environment, and for the small businesses that make them. This reinforces the brand's values in every piece of communication.

Percepción Social

The public and customer perception of Roberta Gene is largely positive. It is viewed as a trustworthy, family-owned business with a strong commitment to its values. Customers appreciate the high-quality, sustainable products and the personal touch of the brand. The emphasis on being a local business in Kansas City also fosters a sense of community support. The brand's transparency about its mission and the personal story behind its name are likely key contributors to this positive perception.

Ejemplos de Copy

• •Spills happen. Waste doesn't have to. Our all-natural Swedish dishcloths can replace 17 rolls of paper towels, saving you money and reducing landfill waste. Made from sustainable cellulose and cotton, they are durable, quick-drying, and fully compostable. Make the switch to a cleaner home and a healthier planet. Shop our collection now.
• •Roberta Gene is more than just a name—it's a legacy. Named after my grandparents, Roberta and Gene, their love and integrity are the foundation of everything we do. Their signatures form our logo, a daily reminder to create products that are as good for your family as they are for the earth. #RobertaGene #FamilyOwned #EcoFriendly
• •Your home is your sanctuary. Fill it with essentials that are handmade, non-toxic, and eco-friendly. From our family to yours, we bring you products that are safe, sustainable, and support small businesses across the USA.
• •Did you know that only 5% of plastic is actually recycled in the US? That's why we're so passionate about offering plastic-free alternatives for your daily routine. Our shampoo and conditioner bars, for example, provide a rich lather and fantastic results without the plastic bottle. It's a small change with a big impact.
• •Your Roberta Gene order is on its way! We believe in reducing waste every step of the way, which is why we reuse packaging whenever possible. It might not always be the prettiest box, but it's what's inside that counts: beautiful, handmade, non-toxic goods for your home. #SustainableLiving #ReduceReuseRecycle