Tono de Marca

aspirational, authentic, and energetic; encouraging and inclusive, knowledgeable about sports without being overly technical, accessible to a broad audience of active men.

Valores de Marca

• •Versatility
• •Active Discovery
• •Authenticity
• •Fun & Play
• •Quality

Mejores Prácticas

• •Lead with the "Why": Always tie the product back to the core philosophy of "Active Discovery." Don't just sell a polo shirt; sell the idea of a life filled with varied, fun activities that the shirt enables.
• •Use Action-Oriented Language: Employ dynamic verbs and an energetic tone. Phrases like "Get out there," "Embrace the unknown," and "Enjoy the ride" reinforce the brand's encouragement of an active lifestyle.
• •Leverage the Founder's Voice: Continue to incorporate Julian Wilson's story and perspective. Use quotes, behind-the-scenes content, and personal anecdotes to maintain authenticity and connect with the audience on a deeper level.
• •Bridge Different Worlds: Consistently use language that connects seemingly different sports (e.g., surf and golf). Use analogies like Julian Wilson's quote comparing the focus of paddling for a wave to taking a shot on the course to highlight a shared mindset.
• •Emphasize "Fun & Play": While the products are performance-oriented, the ultimate goal is enjoyment. Ensure the copy feels inspiring and joyful, not overly technical or intimidating. The message should be about the passion for the activity, not just the athletic achievement.

Percepción Social

a legitimate and authentic surfer-owned brand, placing it in the same category as other high-profile labels. The connection to Julian Wilson is its greatest asset, lending it immediate credibility within the surf and action sports communities. Customers view the products as high-quality and well-suited for an active lifestyle. The brand is seen as a natural evolution of Wilson's career, reflecting his personal values and hobbies post-retirement from the world tour. This narrative of authenticity, family, and a genuine passion for an active life appears to be well-received.

Ejemplos de Copy

• •Dawn Patrol to Back Nine. Designed for days that don't have a set schedule. Our Daily Ride Shorts and Passage Polo are built for that seamless transition from the surf to the fairway. Because your gear should be as versatile as your passions. #ActiveDiscovery #RivviaProjects
• •The Freedom in Motion Collection. Inspired by the unplanned detours and the joy of the pursuit. Modern, reliable gear for wherever the day takes you. Shop the new drop.
• •This is more than just a short. It’s your go-to for early morning surf checks, a quick 9-hole round, or a weekend on the move. Engineered with 4-way stretch fabric for ultimate comfort and quick-dry properties for life’s spontaneous moments. Built for fun, made for play. This is your uniform for Active Discovery.
• •Subject: For the days you don’t stay in one place.
• •Rivvia Projects | Founded by @julian_wilson. Versatile apparel for an active existence driven by fun & play. Where surf meets sport & sport meets street. #ActiveDiscovery