Tono de Marca

Aspirational, warm, and appreciative; sophisticated yet accessible, elegant, focusing on sensory experience and inspiring customers to experience the art of living beautifully.

Valores de Marca

• •Celebration of Craftsmanship
• •Artistry and Originality
• •Quality and Functionality
• •Global Connection
• •Bringing Joy

Mejores Prácticas

• •Always connect the product back to the core values of craftsmanship, artistry, and global connection; sell a piece of art with a story, not just an object.
• •Use sensory and emotive language such as "warmth," "joy," "feel," "delicate," and "beautifully" to evoke the feeling of holding and using the products.
• •Highlight the human element by mentioning artisans or the handmade aspect to reinforce the brand's mission.
• •Maintain an elegant and clean tone, avoiding slang, overly casual language, or aggressive sales tactics, to reflect the refined and curated nature of the products.
• •Focus on selling the lifestyle; emphasize the idea of a more beautiful, intentional, and artful life enhanced by these products, aligning with the brand name "Riverbed Lifestyle".

Percepción Social

Perceived as a purveyor of premium, artisanal home goods; a small, curated boutique rather than a mass-market retailer, appealing to a niche customer base that values aesthetics and craftsmanship over broad brand recognition.

Ejemplos de Copy

• •Your morning ritual, elevated. Each mug is handcrafted by artisans, making your first sip of the day a truly one-of-a-kind experience. Discover the story behind the piece. #RiverbedLifestyle #HandmadeHome #ArtOfSlowLiving
• •More than just a plate, this is a testament to timeless craftsmanship. Formed and glazed by hand, the subtle variations in each piece tell the story of its origin. Designed for both everyday elegance and special occasions, it turns every meal into a celebration of artistry. Feel the quality in its weight and see the beauty in its unique finish.
• •This season, we journeyed (metaphorically!) to connect with new artists and bring you a collection that feels both fresh and timeless. From hand-painted bowls to elegantly sculpted drinkware, these new pieces are waiting to bring warmth and beauty into your home. Explore the collection and meet the artisans behind the work.
• •Beyond the Object: The art of living beautifully begins with pieces that tell a story. Discover handmade, original designs from global artisans.
• •Your home is a gallery of your life. Why should your tableware be any different? Riverbed Lifestyle offers curated collections of handmade dinnerware and drinkware that bring artistry and soul to every meal. Shop now for a more beautiful, intentional way of living.