Tono de Marca

Spiritual & Esoteric, Nurturing & Supportive, Artisanal & Authentic, Magical & Mystical

Valores de Marca

• •Well-being & Personal Growth
• •Natural & Ethical Production
• •Spirituality & Connection
• •Authenticity & Craftsmanship
• •Love & Self-Care

Mejores Prácticas

• •Embrace a Spiritual & Gentle Vocabulary: Consistently use words like ritual, energy, sacred, intention, align, well-being, serenity, nurture, handcrafted, natural, and lunar. Avoid overly aggressive or sales-y language.
• •Focus on You and Empowerment: Address the customer directly and focus on how the products can support their personal journey, healing, and empowerment. Frame benefits in terms of feelings and experiences (e.g., find calm, ignite your intuition, create your sacred space).
• •Incorporate Storytelling & Symbolism: Weave in the stories behind the ingredients (e.g., the properties of specific crystals or herbs) and the symbolism of lunar cycles or rituals. This adds depth and authenticity.
• •Maintain a Calm, Meditative Pace: Structure sentences and paragraphs to create a sense of calm and thoughtfulness. Use evocative and sensory language that appeals to a desire for peace and introspection.
• •Be Authentic & Transparent: Reinforce the handcrafted, natural, and ethical aspects of the products. Share the brand's origin story and values when appropriate to build trust and connection. Use French for key product names or phrases if it aligns with the brand's core identity, ensuring clarity for the target audience.

Percepción Social

Positive & Appreciative, Effective for Well-being, Trusted Source for Spiritual Tools, Community-Oriented (within its niche)

Ejemplos de Copy

• •Embrace the darkness of the New Moon. A blank canvas for your deepest intentions. Our handcrafted 'Nouvelle Lune' candle, infused with purifying sage and empowering moonstone, guides you in planting the seeds of your becoming. What will you manifest?
• •Rediscover the sanctuary within. Our 'Amour de Soi' ritual kit, lovingly assembled with rose quartz, soothing lavender, and a guided affirmation, is your invitation to a tender journey of self-acceptance and inner peace. You are deserving.
• •Tonight, the veil thins. Surrender to the potent energy of the Full Moon. Release what no longer serves, illuminate your path forward. Our 'Pleine Lune' collection is here to amplify your ritual. Share your release in the comments below. ✨
• •Adorn yourself with intention. Each bead of our 'Talisman Protecteur' bracelet is a guardian, handcrafted with black tourmaline and smoky quartz to shield your aura and foster a sense of unwavering calm amidst the storm. Walk your path with serene confidence.
• •Align & Shine: Discover the Solstice Magic Inside ✨ (Body would continue with a gentle, inviting tone about new seasonal ritual items).