Tono de Marca

Authentic, edgy, and community-focused. It positions itself as an insider within the tattoo world, using insider language, and a confident, reassuring, and passionate voice. The tone is reflected in its play on words (RIP as 'Recover In Peace') and product naming.

Valores de Marca

• •Community
• •Quality and Efficacy
• •Art Preservation
• •Sustainability

Mejores Prácticas

• •Embrace the "By Us, For Us" Language: Always write from the perspective of being part of the tattoo community. Use insider terminology (e.g., "full-day session," "sit like a rock") and maintain the "For The Inked By The Inked" ethos in all communications.
• •Balance Edge with Efficacy: While the brand has an edgy aesthetic (RIP, coffin logo, dark product names), the copy must always circle back to the product's quality, natural ingredients, and effectiveness. The edge gets attention; the quality builds trust.
• •Highlight the "Art Preservation" Mission: Frame the products not just as aftercare, but as essential tools for art preservation. Use words like "vibrancy," "protect," "enhance," and "lifetime" to reinforce the long-term value proposition.
• •Leverage Community and Authenticity: Continue to feature sponsored artists, user-generated content, and testimonials. This validates the brand’s community value and shows that its claims are backed by real users and professionals.
• •Maintain a Reassuring & Confident Voice: When discussing sensitive topics like pain, adopt a tone that is confident and reassuring, not clinical. Position products like the numbing cream as empowering tools that give the customer more control over their tattoo experience.

Percepción Social

Overwhelmingly positive, built on highly-rated products, exceptional customer service, and a strong sense of authenticity and trust derived from being 'For The Inked By The Inked'. Customers perceive the brand as understanding their needs and valuing their art.

Ejemplos de Copy

• •Art is forever. Keep it that way. Our Blackmoon Body Butter is formulated by the inked, for the inked, to keep your story looking as bold as the day you got it. Recover In Peace. #RIPTattooCare #HealRight #TattooAftercare
• •More Ink, Less Ouch. Face that full-day session with confidence. Our Eclipse Numbing Cream, with 5% lidocaine, is your shield against the needle's sting. It's designed for longer, more comfortable sessions, so you and your artist can focus on the masterpiece, not the pain. Sit back and let the art happen.
• •Your Artist's Best Work Deserves The Best Aftercare. Don't let a bad heal ruin a great tattoo. RIP Tattoo Care was born in the tattoo scene to ensure your art stays vibrant for life. From our pain-reducing numbing cream to our natural healing butters, we’ve got you covered. Shop the choice of artists and collectors.
• •Your Next Tattoo, Minus the Pain.
• •For The Inked By The Inked. Premium aftercare for art that’s meant to last a lifetime. Recover In Peace.