Tono de Marca

Vibrant, Confident, and Sun-Kissed, conveying an energetic, joyful, aspirational, empowering, and authentically Brazilian feel.

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Ethical Manufacturing
• •Quality and Timelessness
• •Inclusivity and Humanity

Mejores Prácticas

• •Always Weave in the 'Why': Don't just say a bikini is 'colorful.' Say it has 'Vibrant colors inspired by the joy of Brazilian culture.' Connect the feature to a feeling or a brand value.
• •Lead with Values: Make sustainability and ethical production a key part of the story, not just a footnote. Phrases like 'Ethically crafted in our solar-powered studio' can be integrated directly into product descriptions.
• •Use a 'Sun-Kissed' Vocabulary: Maintain a consistent lexicon. Use words like vibrant, glowing, sun-drenched, radiant, confidence, joy, energy, and authentic.
• •Balance Aspiration with Accessibility: While the imagery is aspirational (beautiful models on perfect beaches), the copy should remain grounded and human. Use phrases like 'for every body,' 'celebrate your truth,' and feature user-generated content to foster a sense of community and relatability.
• •Emphasize 'Made in Brazil': This is a key differentiator. It speaks to authenticity, a specific style, and a cultural richness that other brands may not have. It should be a consistent element in bios, product details, and storytelling.

Percepción Social

Positive, associated with quality, vibrant style, and strong sustainability due to its verified ethical and environmental practices. Customer feedback is limited but generally positive, reinforcing a reputable market presence through third-party retailers.

Ejemplos de Copy

• •Made in Brazil. Powered by Sunshine. Crafted for Confidence.
• •Sunkissed threads, woven with respect for the planet. ☀️ Our bikinis aren't just designed to make you shine, they're made with biodegradable fabrics and 100% solar energy. Look good, feel good, do good. #RioDeSol #SustainableSwimwear #MadeInBrazil
• •The Copacabana Bottom: Vibrant, daring, and unapologetically you. Designed in our solar-powered studio in Brazil, this timeless cut is crafted from innovative eco-friendly fabric that hugs your curves and celebrates your confidence. For beach days that feel as good as they look.
• •We believe in sunshine for all. That’s why our factory in Três Rios runs entirely on solar power and our team is our family. We sew respect and quality into every piece, creating timeless swimwear that honors both the people who make it and the planet we all call home.
• •Timeless Brazilian style, made for this summer (and every summer after).