Tono de Marca

practical, direct, and reassuring

Valores de Marca

• •Functionality
• •Security
• •Simplicity

Mejores Prácticas

• •Lead with the Problem/Solution: Always frame the product as the clear solution to a common problem (e.g., dropping phones, needing a stand). This reinforces the brand's practical and functional values.
• •Use Clear and Simple Language: Avoid trendy slang, jargon, or overly emotional words. Keep sentences short, direct, and focused on the product's benefits. The goal is clarity, not cleverness.
• •Emphasize "Security" and "Control": Consistently use words like "secure," "safe," "strong grip," "control," and "peace of mind." This directly taps into the core value proposition of protecting the user's device.
• •Highlight Dual Functionality: In almost all communications, mention both key features: the secure grip and the kickstand. This maximizes the perceived value and reinforces the product's practicality.
• •Maintain a Minimalist Aesthetic: The tone of the copy should match the visual design of the website and product. Just as the product is unobtrusive, the copy should be clean and to the point, respecting the customer's time and intelligence.

Percepción Social

Reliable, no-frills provider of a useful accessory. A transactional brand, focused on solving a specific problem rather than fostering a lifestyle or community.

Ejemplos de Copy

• •Expensive phone, clumsy hands? It happens. Secure your grip with Ringholder. The simple, strong solution to prevent costly drops. Shop with peace of mind.
• •Your phone, but easier to hold. The Ringholder provides a natural, secure grip for texting, calling, and selfies. One-handed use has never been this comfortable.
• •Go hands-free. Prop your phone on any flat surface with the built-in stand. Perfect for video calls, watching movies, or following a recipe. Practicality at your fingertips.
• •Drop less. Watch more. Hold easier. That's the Ringholder promise. A small change for a much better phone experience. Get yours today.
• •You have a smart phone, now get a smarter grip. The Ringholder is an essential accessory for any modern phone user. Secure, slim, and incredibly useful. The upgrade your phone deserves.