Tono de Marca

friendly, playful, and slightly sassy

Valores de Marca

• •Creativity and Originality
• •Inclusivity and Empowerment
• •Joy and Playfulness
• •Community Connection

Mejores Prácticas

• •Maintain a Personal Voice: Always write from Rho's perspective ("I," "my"). This reinforces the brand's identity as an independent artist and builds a stronger connection with the audience.
• •Incorporate "Cute" and "Sassy": Use these keywords and their synonyms in product descriptions and social media posts to consistently reflect the brand's core artistic style.
• •Keep it Playful and Positive: Use exclamation points, emojis (like ♡), and lighthearted language to maintain a joyful and approachable tone.
• •Highlight Inclusivity: Continue to incorporate messages of empowerment and inclusivity, as seen in the "Fashion Shapes" collection, to reinforce the brand's values.
• •Engage with Your Community: Ask questions, run polls, and respond to comments on social media to foster a sense of community and make customers feel seen and appreciated.

Percepción Social

a source of unique and charming art products, accessible and affordable for art lovers and pop culture fans, seen as a small, independent creator with a loyal customer base

Ejemplos de Copy

• •Warning: may contain high levels of sass. 🔥 Our new character sticker just dropped, and she’s not here to play. Stick her on your laptop, your water bottle, or anywhere that needs a little extra attitude. Link in bio to shop the sass!
• •Add a little bit of magic to your day with our new enamel pin! Perfect for jackets, backpacks, or pin boards, this little guy is ready to go on an adventure with you. Crafted with love and a touch of sparkle.
• •Calling all [Fandom Name] fans! 🎮 We've got the fan art you've been waiting for. Show off your love for your favorite characters with our latest collection of stickers and prints. Tag a friend who needs to see this!
• •Cute, Sassy, & Ready to Gift! 🎁 Find the perfect present for the art lover in your life. Our holiday collection is here, packed with personality and charm. Shop now and get free shipping on orders over $50.
• •Ever wonder how our sassy characters come to life? This week on the blog, I'm sharing a peek into my creative process, from first sketch to final sticker. Come say hi and see the magic unfold! ♡