Tono de Marca

Passionate, educational, and professional

Valores de Marca

• •Sustainability as a Core Mission
• •Innovation and Technology
• •Quality Without Compromise
• •Transparency and Partnership

Mejores Prácticas

• •Lead with the 'Why': Start with the mission. Every piece of copy should connect back to the core values of sustainability, innovation, and renewal. Frame the products not just by what they are (fabric), but why they exist (to create a better world).
• •Balance Passion with Professionalism: Use evocative, passionate language to describe the mission, but support it with professional, technical details about fabric performance, certifications, and the recycling process. This builds both emotional connection and credibility.
• •Tell the Story of the Material: Make the materials the heroes. Talk about their journey—from a plastic bottle, fishing net, or industrial scrap to a beautiful, functional fabric. This makes the abstract concept of 'sustainability' tangible and compelling.
• •Emphasize Partnership, Not Just Sales: Use inclusive language like 'partner,' 'together,' and 'join us.' Position the brand as a supportive resource for a community of like-minded creators, which is especially important given the focus on smaller brands and designers.
• •Maintain Visual and Textual Harmony: Ensure the clean, innovative, and eco-conscious feel of the brand's tone is reflected in its visual identity. Use high-quality imagery of the fabrics in use, alongside graphics that illustrate the circular economy process, to create a cohesive and powerful brand story.

Percepción Social

For the end-user on the RE:YU's platform, the perception is that of a credible, high-quality supplier. They are not positioned as a cheap alternative but as a premium, responsible choice for designers and creators who share their values. The detailed product descriptions, including technical specifications like "C0 W/R+PU2000mm," appeal to a knowledgeable customer base that values performance as much as sustainability. The primary audience is likely small to mid-sized businesses, independent designers, and environmentally conscious creators who may not meet the high minimum order quantities of large traditional mills.

Ejemplos de Copy

• •Headline: From Ocean Waste to Wearable Art. Body: This isn't just fabric. It's a second chance for abandoned fishing nets and discarded carpets, regenerated into high-performance ECONYL® nylon. Create your next collection with a story of renewal. #ReviveWithReuse #ECONYL #SustainableFashion #CircularEconomy
• •Headline: Quality is in our nature. And our nature is in our quality. Body: Explore functional fabrics engineered from recycled materials. Performance and sustainability, woven into every thread. No compromises. Button: Discover the Collection
• •Headline: Don't Let Minimums Kill Your Creativity. Body: As a socially conscious designer, you shouldn't have to choose between your values and your vision. RE:YU's offers flexible quantities of premium, recycled fabrics like CYCLEPET® and ECONYL®. We're here to be your partner in sustainability. #SustainableTextiles #EcoFriendlyFabric #FashionDesigner
• •Headline: Born from Reflection, Built on Innovation. Body: RE:YU's was created to challenge the norms of the fashion industry. Backed by 60 years of textile expertise from our parent company, HOYU, we are dedicated to providing meticulously crafted recycled fabrics. We believe in transforming waste into wonder and empowering creators to build a better world.
• •Headline: The Smartest Way to Reuse. Body: Our Recycled Nylon is born from post-industrial waste, reducing both landfill and the consumption of crude oil. This durable, versatile fabric is engineered for performance, making it the perfect canvas for everything from rugged outerwear to sleek accessories. Choose a material that works hard for your designs and for the planet.