Tono de Marca

Aspirational, empowering, personal, urgent, and exclusive.

Valores de Marca

• •Empowerment
• •Passion & Soul
• •Timelessness & Versatility
• •Curation

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values of empowerment, dreams, and passion. Instead of just describing a dress, describe the feeling or the potential it unlocks for the wearer.
• •Use Storytelling: Continue using the founder's personal journey and the concept of "garments with a soul" across all channels. Every product, post, and email should feel like a chapter in the brand's story.
• •Maintain a Personal and Uplifting Tone: Write as if you are speaking directly to a friend you want to inspire. Use encouraging and positive language. The phrase "¡Permíteme acompañarte a cumplir tus sueños...!" (Allow me to accompany you in fulfilling your dreams...!) is a perfect example of this tone.
• •Balance Scarcity with Aspiration: While creating urgency is effective, ensure it doesn't overshadow the primary message of empowerment. The exclusivity should feel inspiring (a special item for a special person) rather than just stressful.
• •Create a "Reverby Woman" Persona: Define the ideal customer—the "dreamy woman" mentioned in the brand story. Write all copy as if speaking directly to her, referencing her ambitions, her style, and her values. This ensures consistency and builds a stronger community around the brand.

Percepción Social

Perceived as a niche, high-end boutique and a source for special occasion wear. Its reputation is primarily contained within its direct customer base, with perception carefully controlled through its own branding and targeted marketing efforts.

Ejemplos de Copy

• •This isn't just a dress. It's a promise to yourself. A reminder of the dreams you're chasing and the magic you hold within. Wear it and feel unstoppable. ✨ #ReverbyWoman #GarmentsWithASoul #DreamBig
• •For the dreamers: A collection curated just for you.
• •The Timeless Ambition Blouse. More than a garment, this is your second skin. Designed for the woman who leads with grace and passion. Its versatile silhouette takes you from a morning meeting to an evening chasing horizons. Each thread is woven with intent, ready to become a faithful companion on your adventures. Limited pieces available.
• •Reverby & Co: Clothing for the life you're creating.
• •Your story is your power. Your dress is the reminder. Discover essential pieces that empower you to keep dreaming.