Tono de Marca

Elegant & Sophisticated, Conscious & Responsible, Aspirational & Evocative, Passionate & Personal, Confident & Modern

Valores de Marca

• •Sustainability & Eco-consciousness
• •Quality & Craftsmanship
• •Timeless Elegance & Style
• •Versatility
• •Customer Empowerment
• •Autonomy & Responsibility

Mejores Prácticas

• •Develop a Brand Voice Guide
• •Emphasize "Elegant Sustainability"
• •Storytelling around Inspiration and Origin
• •Focus on "Investment Pieces" not "Fast Fashion"
• •Maintain Consistency Across All Platforms

Percepción Social

Luxury Sustainable Niche, European Chic & Quality, Innovative & Forward-Thinking, Elegant and Playful, Positive Customer Feedback

Ejemplos de Copy

• •Instagram Post (Image: Woman in a Rêve de Rive one-piece, looking out at a serene lake): Embrace the quiet luxury of the water's edge. Our [Swimsuit Name] one-piece, consciously crafted in Geneva from recycled Italian fabrics, is designed for moments of pure serenity and timeless style. Discover the dream. #RevedeRive #SustainableSwimwear #GenevaCrafted #LuxuryByTheWater #TimelessElegance
• •Product Description (Website): The [Bikini Top Name] Bikini Top: Where Riviera chic meets mindful design. Handcrafted in our Geneva atelier using innovative recycled materials, this piece offers both impeccable support and a touch of playful sophistication. Mix and match with our curated bottoms to create your signature waterside statement. Feel beautiful, feel responsible. #SlowFashionSummer #ItalianFabrics #SwissMadeSwim #EcoLuxury
• •Email Newsletter Subject Line: Dive into Sustainability: Your Exclusive Look at Our New Eco-Chic Collection Body Snippet: At Rêve de Rive, we believe luxury and responsibility should swim hand-in-hand. Explore our latest arrivals, meticulously designed in Geneva and brought to life with the finest recycled Italian materials. Because the most beautiful dream is a sustainable one. [Link to New Collection]
• •Facebook Ad (Carousel showcasing different styles): From sun-drenched Mediterranean shores to the tranquil lakes of Geneva, Rêve de Rive is your passport to sustainable luxury. Each piece, a testament to exquisite craftsmanship and eco-conscious values. Find your perfect silhouette and make a statement that feels as good as it looks. Shop now for timeless swimwear designed to last. #RevedeRiveStyle #ConsciousLuxury #SwimwearForAllSeasons #HandmadeInGeneva
• •Brand Story Snippet (Website "About Us" Page): Born from a dream of water and a passion for sustainable elegance, Rêve de Rive redefines luxury swimwear. Lauren Amelia Berteletti envisioned a brand where timeless design meets ethical craftsmanship. In our Geneva atelier, each piece is meticulously handcrafted using recycled Italian fabrics, transforming a love for the coast into wearable art that honors our planet. Join us in celebrating a more beautiful, more conscious way to embrace the sun.