Tono de Marca

empathetic, educational, and sophisticated

Valores de Marca

• •Natural Relief for All
• •Quality and Purity
• •Transparency and Trust
• •Purpose-Driven Community

Mejores Prácticas

• •Lead with Empathy, Support with Science: Acknowledge customer needs, then clearly explain how cannabinoid blends and botanicals provide solutions.
• •Anchor the Brand in Oregon: Consistently weave the "Oregon state of mind" into the narrative, emphasizing nature, purity, and the "farm to bottle" journey.
• •Use Sophisticated and Aspirational Language: Employ words like "balance," "rejuvenate," and "serenity" to elevate conversations from symptom relief to holistic well-being.
• •Educate, Don't Just Sell: Frame content around education (e.g., explaining the "entourage effect") to build trust and position Revana as an authority.
• •Maintain a Unified Voice of "The Collective": Write in a collective, first-person plural voice ("We," "Our commitment") to reinforce the brand's name and shared purpose.

Percepción Social

Perceived as professional, high-end, trustworthy, and scientifically grounded due to sophisticated design, strategic messaging, and emphasis on research-backed ingredients and transparent lab results. The Oregon connection fosters an authentic, nature-based, and local identity, resonating with natural wellness consumers.

Ejemplos de Copy

• •Oregon-grown wellness, delivered. Find your balance naturally with our pure, potent, and THC-free cannabinoid blends.
• •Beyond Relief, Towards Rejuvenation.
• •Quiet the noise of a busy day and welcome serene nights. Our Dream blend combines 4000mg of CBD and CBN with calming botanicals to help you fall asleep naturally and wake up rejuvenated. Your nightly ritual for rest starts here.
• •Curious about cannabinoids? Your guide to natural wellness awaits.
• •Discover Your Relief