Tono de Marca

Nostalgic, passionate, humorous, and community-focused. It's fun, relatable, playful, self-aware, and enthusiastic, speaking to hobbyists and athletes with retro slang and grappling insider language.

Valores de Marca

• •Authenticity (Grappler Owned, by grapplers for grapplers)
• •Quality and Performance (Durable, high-tech features like Grappler Gripper)
• •Self-Expression and Nostalgia (Unique retro designs, standing out)
• •Community and Customization (Low minimum custom gear for academies)
• •Affordability (High-quality accessible pricing)

Mejores Prácticas

• •Embrace the 'Uncle Retro' Persona consistently across all communications.
• •Develop a brand lexicon for on-brand and off-brand words to maintain a fun, nostalgic, and inclusive vibe.
• •Actively bridge 80s/90s pop culture references with BJJ concepts in content.
• •Prioritize and showcase user-generated content, especially customer photos, to reinforce community and passion.
• •Maintain visual consistency across all channels with retro-themed photography, graphics, and aesthetics.

Percepción Social

Overwhelmingly positive; a legitimate and respected 'indie' brand in the BJJ community. Praised for unique designs, high quality, durability, excellent customer service (especially for custom orders), and often recommended for team rash guards.

Ejemplos de Copy

• •Remember Saturday morning cartoons? We put them on rash guards built for Sunday morning open mats. Our gear is made with durable, mat-proven fabric that stays put, no matter how tough the roll. Tap to shop the collection and bring some retro flair to your game. #RetroGrappler #BJJLife #90sKid #JiuJitsuGear
• •Engineered for a first-round finish and designed for a high score. This rash guard is a tribute to the pixelated heroes of the past. Featuring reinforced flatlock stitching and our signature 'Grappler Gripper' waistband, it’s built to withstand boss-level pressure. Moisture-wicking fabric keeps you cool while the vibrant, fade-resistant art keeps you looking sharp. It's time to level up your gear.
• •Your Guard Pass to the 90s is Here
• •From Your Favorite VHS Tapes to Your Favorite Arm Tapes. High-quality grappling gear that feels like a blast from the past.
• •Your Academy. Your Vibe. Our Gear. Let's team up to create a custom rash guard that truly represents your school. Low minimums, fair pricing, and rad designs guaranteed. Click here to get started with Uncle Retro.