Tono de Marca

Passionate, Curated & Knowledgeable, Community-Oriented, Authentic & Unpretentious, Enthusiastic, Welcoming

Valores de Marca

• •Appreciation for Physical Media
• •Support for Independent Artists
• •Curation and Quality
• •Community Building
• •Cultural Contribution
• •Passion for Music

Mejores Prácticas

• •Speak from Passion: Always let the genuine love for music and vinyl shine through. Avoid overly corporate or generic language. Use enthusiastic and engaging words.
• •Be the Knowledgeable Friend: Share insights, recommendations, and information about artists and releases in an approachable way, as if talking to a fellow music enthusiast. Avoid jargon where possible, or explain it.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "our community"). Encourage interaction, ask questions, and respond to comments in a friendly and open manner. Highlight events and shared experiences.
• •Keep it Real and Authentic: Let the personality of the shop and its staff come through. Use visuals that reflect the true atmosphere of the store. Authenticity builds trust with a niche audience that values it.
• •Develop a "Voice Guide" for All Communications: Even if it's a small team, having a simple document outlining key brand voice characteristics (e.g., "Passionate, Not Pretentious"; "Knowledgeable, Not Elitist"; "Community-Focused, Always Welcoming") and preferred terminology can help ensure everyone who posts or communicates on behalf of the brand does so consistently. This includes how to describe genres, events, and the store itself.

Percepción Social

As a Music Destination, Knowledgeable Resource, Community Hub, Specialized & Niche, (Potential for Confusion)

Ejemplos de Copy

• •Fresh crates just landed! 🎶 Dive into the latest independent gems and rediscover some carefully selected second-hand treasures. Swing by the listening bar – your ears will thank you. #NewMusic #VinylCommunity #CopenhagenMusic #ResResSounds
• •This Saturday, [DJ's Name] is taking over the decks at RES-RES! Expect a journey through [mention genre/vibe]. Good music, good people, good times. See you at the bar! 🎵 #LiveDJ #CopenhagenEvents #ListeningBar #VinylCulture
• •More than just a record shop. RES-RES is your space to explore, listen, and connect. Pull up a chair at our listening bar, sip on something good, and let the music speak. #ResResCph #ListeningBar #MusicLovers #DiscoverNewMusic
• •Our pick of the week! [Album Title] by [Artist] is a must-listen for fans of [mention related artists/genre]. We've got it spinning in the shop – come find out why we love it. Hand-picked, as always. #StaffPick #VinylRecommendation #IndependentMusic #ResRes
• •At RES-RES, it's all about the music. We're dedicated to bringing you the best in independently released vinyl, from fresh pressings to beloved classics. It’s a passion project, a community space, and your next favorite record waiting to be found. Come share the sound with us. #VinylShop #Copenhagen #MusicCulture #IndieMusic