Tono de Marca

Bold & Unapologetic, Purpose-Driven & Sincere, Empowering & Resilient, Authentic & Intentional, Inclusive, Artistic & Creative

Valores de Marca

• •Indigenous Empowerment & Representation
• •Social Justice & Activism
• •Authenticity & Integrity
• •Quality & Meaningful Design
• •Allyship & Kinship
• •Resilience
• •Ethical Practices & Sustainability

Mejores Prácticas

• •Always connect the copy back to the core mission of amplifying Indigenous voices, sparking conversations, and advocating for change. Ensure the 'why' behind the brand is evident.
• •Reflect the 'Resist' name and the brand's activist stance. Don't shy away from direct and impactful statements, but always remain authentic and respectful.
• •Share the narratives behind the designs, the cultural significance, and the issues being addressed. This adds depth and connects with the audience emotionally.
• •Speak genuinely about the brand's Indigenous roots, values, and even its intentional approach to business (e.g., quality over quantity, not chasing trends).
• •While proudly Indigenous-owned, continue to welcome and encourage support from all backgrounds, emphasizing shared values and the importance of kinship.

Percepción Social

Positive & Respected, Voice for Change, Supportive of Indigenous Communities, High Quality & Stylish, Conversation Starter

Ejemplos de Copy

• •Headline: Wear Your Conviction. Body: This isn't just streetwear. It's a statement. It's solidarity. Amplify Indigenous voices and challenge the narrative with every thread. Shop RESIST.
• •Headline: Beyond Fashion. A Movement. Body: RESIST Clothing Company: Indigenous-owned, globally embraced. Our designs carry stories, spark conversations, and stand for change. What will you stand for?
• •Headline: Decolonize Your Wardrobe. Body: Bold art. Unapologetic messages. Quality apparel that speaks volumes. Join us in reimagining culture through an Indigenous lens.
• •Headline: Strength in Threads. Body: Crafted with purpose, worn with pride. RESIST is more than a brand; it’s a tribute to resilience and a call for allyship. Discover designs that matter.
• •Headline: The Story We Wear. Body: Every piece tells a story of resistance, heritage, and hope. Support Indigenous artists and wear your values. Explore the new collection.