Tono de Marca

Expert, confident, sophisticated, minimalist, collaborative, and professional.

Valores de Marca

• •Excellence in Design
• •Innovation
• •Partnership
• •Impact

Mejores Prácticas

• •Lead with Confidence and Clarity: Use direct, declarative sentences. Avoid weak or hesitant language. State what you do and who you do it for with authority.
• •Emphasize Partnership, Not Service: Use words like "partner," "collaborate," and "together." Frame the relationship as a strategic alliance rather than a client-vendor dynamic.
• •Let the Work Speak: Keep copy concise, especially on visual platforms like Instagram. The quality of the portfolio is the strongest message, so use text to add context and highlight key achievements, not to oversell.
• •Focus on "Why" and "Who," Not Just "What": Instead of just listing services, explain the philosophy behind them (e.g., "We believe in intuitive design"). Mention the types of "ambitious" clients you work with to reinforce your premium positioning.
• •Maintain a Sophisticated Vocabulary: Use a professional and elevated vocabulary (e.g., "intuitive," "ambitious," "elegant," "seamless") that reflects the high quality of the work and the caliber of your clients, while remaining clear and accessible.

Percepción Social

Resin is perceived as a premium, high-caliber digital studio working with top-tier clients, seen as a source of high-quality, inspiring work among peers, and a reliable, expert partner by clients.

Ejemplos de Copy

• •We design and build the digital products that define ambitious brands.
• •Proud to announce our partnership with [Client Name] to launch their new mobile experience. Our goal was to merge powerful functionality with an intuitive interface that users will love. See how we brought their vision to life. #DigitalProduct #UXUI #Design
• •Beauty in motion. The fluid user interface for the new [Client App Name] app, designed by the Resin team to be as intuitive as it is elegant. #UIDesign #ProductDesign #MobileApp
• •Resin is a digital product studio. We partner with industry leaders to create category-defining websites and applications. Our team of strategists, designers, and engineers works in close collaboration with clients to turn complex challenges into beautiful and effective solutions.
• •Your digital product is your brand's front door. Is it making the right impression? We build the world-class digital experiences that drive growth for companies like Google and Spotify. Partner with Resin.