Tono de Marca

Empowering, inspirational, personal, relatable, confident, and direct.

Valores de Marca

• •Resilience
• •Empowerment of Women
• •Inclusivity
• •Versatility and Quality
• •Authenticity

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core value of resilience. Don't just sell clothes; sell the feeling of empowerment and strength that comes with them.
• •Embrace the Founder's Voice: Continue to use Amy’s personal story. Write copy as if she is speaking directly to the customer. Use 'I' and 'we' to maintain a personal, relatable connection.
• •Use 'Power Words': Consistently integrate strong, active verbs and nouns like conquer, empower, rise, strength, journey, overcome, unstoppable, and unwavering into all copy.
• •Speak to a Community: Use inclusive, collective language ('Resilience Babes,' 'our movement,' 'we all fall down') to make customers feel like they are part of a supportive group.
• •Balance Inspiration with Function: While the motivational message is key, it must be paired with clear communication about product quality and versatility. Ground the inspirational 'why' with the practical 'what'—high-quality athleisure that performs.

Percepción Social

The brand is perceived as a tightly controlled, niche, small, and independent business, aspiring to be community-oriented, with its trust heavily dependent on the founder's personal brand.

Ejemplos de Copy

• •More than athleisure. It's armor for your comeback. Wear your strength, inside and out.
• •The 'Unstoppable' Leggings: Engineered for every squat, stretch, and stride. From the gym to the street, they’re designed to move with you and built to last, just like your resolve.
• •They called it a setback. We called it a setup for a comeback. Our new collection is for every woman who refuses to quit. #ResilienceWear #WomenOwnedBusiness #StrongerTogether
• •Resilience Wear wasn't born in a boardroom. It was born from a belief: that every time you get back up, you get stronger. Our mission is to create apparel that honors that strength.
• •Your weekly reminder: You are resilient.