Tono de Marca

Elegant & Sophisticated, Appreciative & Respectful (of Craftsmanship), Aspirational, Informative & Descriptive

Valores de Marca

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Luxury & Exclusivity
• •Authenticity
• •Support for Artisans

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., "Elegant," "Artisanal," "Respectful") and provide "Do" and "Don't" examples for language and style. This serves as a guide for all content creators.
• •Emphasize Storytelling: Connect products to the heritage, the artisans, or the occasions they are meant for. Use evocative language that paints a picture of elegance and tradition rather than just listing features.
• •Maintain High-Quality Visual-Textual Harmony: Ensure the copy always complements the luxurious and detailed imagery used. The words should enhance the visual story of craftsmanship and beauty.
• •Educate and Inform Gracefully: While describing the intricate details of weaves like Banarasi or Kanjivaram, do so in a way that informs the customer about the value and artistry, making them appreciate the product more, rather than just using technical jargon.
• •Consistent Terminology: Use consistent terms when referring to collections, craftsmanship, and cultural elements (e.g., always "handcrafted luxury" or "master artisans"). This reinforces brand identity and avoids confusion.

Percepción Social

The brand is perceived as a provider of high-quality, luxurious Indian ethnic wear. It appeals to an audience that values traditional craftsmanship and elegant attire for significant events. The primary visible perception is curated through its own channels, which project an image of luxury and quality.

Ejemplos de Copy

• •Instagram Post (New Saree Launch): "Drape yourself in history. Our new 'Amara' Kanjivaram silk saree, handwoven by master artisans, tells a story of timeless elegance with every thread. Discover the legend. #RenaIndia #HandcraftedLuxury #KanjivaramSilk #SareeLove #TimelessTradition"
• •Website Banner (Festive Collection): "Celebrate in Splendor. Explore Rena's curated festive collection – where heritage weaves meet contemporary grace. Handcrafted for your most cherished moments."
• •Email Newsletter Subject: "An Ode to Banarasi: Unveiling Our Latest Heirlooms" Body Snippet: "Dear [Customer Name], at Rena, we believe a saree is more than attire; it's a legacy. We invite you to experience the regal allure of our new Banarasi silk sarees, each piece a testament to India's rich weaving artistry..."
• •Product Description Snippet (Paithani Saree): "Woven with threads of tradition and motifs that dance with ancient stories, this exquisite Paithani saree is a masterpiece of Maharashtrian heritage. The vibrant hues and intricate peacock pallu are a hallmark of its authentic, handcrafted luxury, promising to make you the epitome of grace at any celebration."
• •Social Media Ad Copy (Targeting Bridal Segment): "Your forever begins with timeless elegance. Discover Rena's bridal sarees – handcrafted heirlooms for your most magical day. Intricate, luxurious, unforgettable. [Link to Bridal Collection] #RenaBridal #IndianBride #LuxurySarees #WeddingSaree #Handloom"