Tono de Marca

Sophisticated & Elegant, Professional & Authoritative, Confident & Assured, Approachable & Helpful, Heritage-Proud & Trustworthy

Valores de Marca

• •Quality Craftsmanship
• •Perfect Fit & Comfort
• •Timeless Style
• •Customer Service & Expertise
• •Heritage & Legacy
• •Sustainability & Responsibility
• •Adaptability & Resilience

Mejores Prácticas

• •Emphasize Heritage and Expertise: Consistently weave in mentions of their long history (since 1946) and tailoring expertise to reinforce authority and trustworthiness.
• •Use Sophisticated yet Accessible Language: Employ elegant and articulate language that reflects the premium nature of the brand, but avoid overly technical jargon that could alienate customers. The tone should be knowledgeable but also welcoming.
• •Focus on Benefits, Not Just Features: Highlight what the quality, fit, and style *do* for the customer – e.g., "unwavering confidence," "elevate your presence," "feel as good as you look."
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the classic, polished imagery used on the website and social media. The language should evoke the same sense of style and quality.
• •Speak to Lasting Value and Investment: Position Rembrandt garments as considered purchases and investments in personal style and quality, aligning with their stance against fast fashion and their emphasis on durability.

Percepción Social

A reputable and established menswear institution in New Zealand. A provider of high-quality, well-made suits and menswear, particularly for formal occasions and business wear. A brand that offers good value for the quality provided, especially with their made-to-measure services. Reliable, with knowledgeable staff who provide good customer service. A "go-to" brand for significant life events like weddings, offering both hire and purchase options. Classic and stylish, rather than overly trendy. Some older discussions place them in the mid-to-high tier of menswear, noting aspects like construction details in comparison to more expensive bespoke options, but still consider them a solid choice.

Ejemplos de Copy

• •Headline: Crafted for Distinction. Since 1946. Body: Experience the enduring quality of a Rembrandt suit. Meticulously tailored from the world's finest fabrics, each garment is an investment in timeless style and unwavering confidence. Discover your perfect fit in-store or online.
• •Headline: The Art of Dressing Well. Perfected Over 78 Years. Body: At Rembrandt, fit is everything. Our expert stylists and made-to-measure service ensure a silhouette that’s not just worn, but felt. Elevate your presence for every occasion.
• •Headline: Your Story. Impeccably Dressed. Body: From boardroom presence to wedding day vows, Rembrandt provides the sartorial foundation for life’s significant moments. Explore our collections of ready-to-wear and custom tailoring, designed to express your unique style.
• •Headline: Beyond the Trend. The Enduring Value of True Craftsmanship. Body: We reject the fleeting nature of fast fashion. Rembrandt suits are built to last, using sustainable practices and premium materials that stand the test of time. Invest in quality, wear with pride.
• •Headline: Confidence, Tailored. Body: It’s more than a suit; it’s a statement. With generations of tailoring expertise, Rembrandt delivers unparalleled fit, comfort, and style. Step into your next chapter with the assurance only true craftsmanship can provide.