Tono de Marca

Adventurous and passionate, personable and community-focused, premium and quality-conscious, purposeful and eco-conscious.

Valores de Marca

• •Sustainability
• •Adventure
• •Community
• •Craftsmanship and Quality
• •Storytelling

Mejores Prácticas

• •Always connect the product back to the core values of adventure, sustainability, and community; the story and purpose behind the product are its strongest selling points.
• •Incorporate words like journey, explore, purpose, connection, durable, trail, summit, and wild to consistently reinforce the brand's identity.
• •Use "Re:Made," "Re:Sourced," and "Re:Imagined" in copy to build a unique and memorable brand language centered on its upcycling mission.
• •While highlighting the premium and high-quality aspects, maintain a friendly, down-to-earth tone using personal anecdotes and user-generated content for authenticity.
• •Whenever possible, hint at the past life of the climbing ropes, as this narrative adds unique value and differentiates Re:Made from mass-produced competitors.

Percepción Social

Re:Made is perceived as a high-integrity, niche brand successfully merging quality, style, and sustainability. Consumers associate it with positive values like environmental responsibility and innovation, trust its quality due to its materials, find it authentic and relatable, and accept its justified premium pricing.

Ejemplos de Copy

• •From the sheer cliffs of El Capitan to the muddy trails of your local woods. Every rope has a story of adventure. Now, it's part of yours. #ReMadeForAdventure #UpcycledGear #DogsofInstagram
• •This isn't just a keyring; it's a piece of climbing history. Hand-assembled from a retired Mammut® dynamic rope that has seen its share of summits, this accessory now brings its legacy of strength and resilience to your everyday adventures. Durable, unique, and Re:Made with purpose.
• •Built for the Wild. Re:Made for Your Next Journey.
• •More Than a Leash. It's a Lifeline. Our dog leads are crafted from the world's best climbing ropes, designed to keep you connected on every adventure. Strong, stylish, and sustainably Re:Made. Join the community.
• •Wear Your Adventure. Premium accessories crafted from upcycled climbing gear. Find the story that connects with you.