Tono de Marca

authentic, warm, passionate, informative, helpful, personal, heartfelt, simple, direct

Valores de Marca

• •Handmade Quality & Craftsmanship
• •Sustainability & Natural Materials
• •Authenticity & Passion
• •Simplicity & Timeless Design
• •Customer-Centricity

Mejores Prácticas

• •Always Lead with Passion and Authenticity: Start communications by sharing the "why" behind the product or the brand. Use "I" or "we" to maintain a personal connection, referencing the founder's story when relevant.
• •Emphasize Handmade and Natural Qualities: Consistently use keywords like "handmade," "natural," "sustainable," and "with love" in product descriptions, posts, and ads.
• •Maintain a Warm and Welcoming Language: Address the audience as "friends" or "lovers of natural design." Keep the tone friendly and approachable, avoiding overly formal or corporate language.
• •Be Helpful and Informative: Provide value beyond the sale. Share tips on product care, styling ideas, and the benefits of jute. This positions the brand as an expert and builds trust.
• •Visual Consistency is Key: Ensure that the warm, natural, and minimalist aesthetic of the product photography is reflected in all visual branding, creating a cohesive and recognizable online presence.

Percepción Social

Highly positive. Customers view the brand as a source of beautiful, high-quality, and unique handmade products. The founder's personal story and the "Made in Czech Republic" aspect foster trust and connection. The brand is perceived as genuine and is appreciated for its contribution to a more natural and cozy home environment, with "love and care" evident in the products received.

Ejemplos de Copy

• •Breathe warmth into your home with our new jute rug. Every knot is made with love and care to make your space even cozier. Discover a piece of nature that will stay with you for years. #relame #jutovedoplnky #rucnevyrobene #domov
• •Looking for sustainable accessories with a soul? Our handmade jute baskets are not only practical but also beautiful. Support local craftsmanship and bring a piece of South Moravian sun into your home. Browse our collection. #prirodni #udrzitelnost #ceskaznacka #relame
• •Set your table with the elegance of nature. Our jute placemats are handmade for your everyday and festive moments. Durable, stylish, and easy to maintain – perfect for any household that values quality and timeless design.
• •Dear friends of natural design, to bring you joy, we have prepared a small spring event for you. You can now get selected pieces from our workshop with a 15% discount. Make your home cozy with relame. and let nature be closer to you.
• •5 ways jute accessories will transform your living room