Tono de Marca

Friendly, Educational, and Empowering. It uses casual language, humor, and memes, interacts in a relatable and non-judgmental way, positions itself as an expert guide in sexual wellness, breaking down complex topics, and encourages self-love, freedom of expression, and ownership of one's sexuality with positive and affirming messaging.

Valores de Marca

• •Sex-Positivity & Inclusivity
• •Education & De-stigmatization
• •Wellness & Self-Love
• •Safety & Trust
• •Fun & Recreation

Mejores Prácticas

• •Lead with Wellness: Always frame products and conversations around health, self-care, and well-being. Use words like "wellness," "self-love," "discover," and "explore" to elevate the conversation beyond the purely sexual.
• •Educate, Don't Just Sell: Position the brand as a guide. For every few promotional posts, share an educational carousel, a blog post summary, or a myth-busting fact. This builds trust and authority.
• •Use Positive and Inclusive Language: Employ affirming and gender-neutral language. Ensure all communication is encouraging and non-judgmental to maintain the "safe space" value. Avoid language that could be seen as pressuring or sleazy.
• •Keep it Visually Clean and Playful: The visual identity is crucial. Continue using bright colors, modern graphics, and high-quality, non-explicit imagery. The aesthetic should feel more like a trendy direct-to-consumer brand than a dark, secretive shop.
• •Embrace Relatable Humor: Use memes and lighthearted jokes that resonate with the audience's everyday experiences and anxieties. This makes the brand more human and approachable, effectively breaking down the barrier of taboo.

Percepción Social

Rekreo Sex Shop is perceived as a modern, trustworthy, and approachable brand. Customers and the public see it as a safe entry point into exploring sexual wellness products, especially for those who might be intimidated by older, more explicit or "sleazy" stereotypes of sex shops. The emphasis on education and wellness helps position them as a legitimate e-commerce business focused on health and lifestyle, which broadens their appeal. They are seen as a reliable and discreet option for online purchases.

Ejemplos de Copy

• •Your self-care routine is about to get a major upgrade. Did you know that pleasure is a key part of your well-being? An orgasm can reduce stress, improve sleep, and boost your mood. It's not indulgence, it's health! Let's treat pleasure like the essential nutrient it is. 💖 Explore new ways to feel good, inside and out. Link in bio to discover your new wellness partner. #PleasureIsWellness #SelfLove #Rekreo
• •The best conversations start with a little curiosity. Ready to explore together? From fun toys to sensual massage oils, we have everything you need to add a new chapter to your story. All orders are shipped with 100% discretion. Discover Something New
• •Your Body, Your Rules, Your Rekreo. Explore sexuality with confidence. A world of pleasure, shipped discreetly to your door.
• •Psst... We need to talk about your pleasure. Hi [Name], at Rekreo, we believe talking about pleasure is healthy. That's why this week on the blog, we're demystifying...
• •The Perfect First Step into a World of Fun. Feeling curious? This vibe is your perfect companion for exploration. Designed with beginners in mind, its soft silicone and simple controls make discovering what you like easy and exciting. Forget intimidation, it's time for recreation. Welcome to your pleasure journey!