Tono de Marca

Empowering & Supportive, Authentic & Personal, Bold & Unapologetic, Inclusive & Community-Focused, Caring & Comforting

Valores de Marca

• •Self-Expression & Individuality
• •Mental Health Awareness & Support
• •Authenticity
• •Inclusivity & Acceptance
• •Community
• •Quality

Mejores Prácticas

• •Prioritize Empathy and Support: Always lead with understanding and a supportive tone, especially when discussing mental health or individuality. Ensure copy acknowledges the challenges of non-conformity and offers the brand as a source of strength.
• •Use Empowering Language: Consistently use words and phrases that uplift, encourage, and validate. Focus on terms like "strength," "power," "authenticity," "dare to be different," "your voice."
• •Maintain Authenticity with a Personal Touch: Continue to share the "why" behind the brand, reflecting Charlie's personal mission. This makes the brand relatable and trustworthy. Avoid overly corporate or generic marketing speak.
• •Be Bold but Inclusive: While encouraging non-conformity with bold statements, ensure the language remains inclusive and welcoming to everyone seeking a safe space for self-expression. Avoid alienating potential community members.
• •Foster Community Dialogue: Encourage interaction and user-generated content. Ask questions, invite shares, and feature customer stories (with permission) to reinforce the community aspect and show that the brand is listening and values its members.

Percepción Social

Positive & Appreciative, Supportive Community, Trusted Small Business, Empowering Force, Original & Creative

Ejemplos de Copy

• •For an Anxiety-Relief Hoodie: "More than a hoodie, it's a hug you can wear. Our ultra-heavy anxiety-relief hoodie is designed to be your safe space, grounding you when the world feels too loud. Wrap yourself in comfort and dare to just be. #RefuseToConform #WearYourComfort"
• •General Brand Post (Instagram/Facebook): "Your story is your strength. Your style is your voice. Don't just fit in, find where you truly belong – with those who celebrate the real you. Join the movement. #RefuseToConformClothing #IndividualityIsPower"
• •New T-shirt Launch with a Bold Statement: "Speak your truth, even if your voice shakes. Our latest tee says it all, so you don't have to. Made for the unapologetic. Wear it loud. #RTCClothing #StatementTee #BeUnapologeticallyYou"
• •Community Focused Post (TikTok/Instagram Story): "You are not alone. 🖤 We see you, we hear you, and we stand with you. Tag someone who needs to know they're part of a community that gets it. #MentalHealthMatters #RTCCommunity #YouBelongHere"
• •Website Homepage Headline: "Refuse to Conform: Clothing for Self-Expression and Mental Well-being. Wear Your Story. Find Your Strength."