Tono de Marca

Youthful & Trendy, Fun & Playful, Approachable & Engaging, Enthusiastic & Passionate, Direct & Sales-Oriented (on social media)

Valores de Marca

• •Enhancing Natural Beauty
• •Innovation & Fun
• •Entrepreneurship & Passion
• •Customer Engagement & Community
• •Accessibility (in terms of product appeal)
• •Cruelty-Free & Vegan
• •Transparency (emerging)

Mejores Prácticas

• •Know Your Audience, Speak Their Language: Refreshi targets a younger demographic that responds well to emojis, current slang (used authentically), and a direct, enthusiastic tone. Avoid overly formal or technical jargon.
• •Highlight the Sensory Experience: Focus on the "delicious" scents and flavors, the "glossy" shine, and the "hydrating" feel. Use vivid, appealing adjectives.
• •Embrace Fun and Playfulness: Don't be afraid to be a little cheeky or use humor where appropriate, especially on platforms like TikTok. The unique flavor names are a great starting point.
• •Maintain an Authentic Founder Voice (when applicable): If the founder, Sabrina, is the face of the brand in some communications, ensure the copy reflects her passion and entrepreneurial spirit. This builds connection.
• •Be Consistent Across All Channels (with platform nuances): While the core tone should remain, adapt the style slightly for different platforms. For example, TikTok can be more informal and trend-driven than a website product description, but the underlying youthful, fun, and engaging spirit should persist. Ensure calls to action are clear and enthusiastic.

Percepción Social

Positive: Many customers are attracted to the wide array of fun, scented lip oil flavors and the brand's engaging, youthful image, particularly on TikTok. The products are often described as "delicious," "beautiful," and "hydrating." The brand is recognized as a Quebec-based small business, which resonates positively with some consumers. Mixed/Concerned: Some concerns have been raised regarding the longevity/breakage of packaging and the long-term effects of the product on lips. Questions about compliance with Health Canada labeling regulations have also appeared in a forum. The brand seems to acknowledge some level of "hate" or "drama" in their TikTok content, suggesting they are aware of negative feedback. Trendy & Coveted: The frequent new flavor launches and active social media presence create a sense of excitement and a "need to try" among its target audience.

Ejemplos de Copy

• •Instagram/TikTok Post: "🚨 NEW FLAVOR DROP! 🚨 Get ready to obsess over our [New Flavor Name] lip oil! 🥭✨ Taste the sunshine, feel the glow. Link in bio to make your lips deliciously happy! #RefreshiCosmetiques #LipOilLove #NewCollection #MustHave"
• •Website Banner: "Your Lips + Our Oils = ✨ Instant Joy! ✨ Discover 70+ yummy flavors. Super hydrating, never sticky. Shop your new fave!"
• •Product Description Snippet (for a playful flavor like 'Cotton Candy'): "Sweeten up your smile! Our Cotton Candy lip oil is a fluffy, dreamy treat for your lips. Packed with hydration and a scent that’s pure carnival magic. Pout pretty! 🎡💖"
• •Email Subject Line: "🤫 Psst... Your lips are missing this! (New Refreshi inside!)"
• •Social Media Ad Copy: "Tired of boring lip balms? 🙄 Level up your lip game with Refreshi! 🚀 So many flavors, so much shine. Join the #GlossBabe gang and get those feel-good vibes! Shop now & pucker up! 😉"