Tono de Marca

passionate, authentic, and community-oriented. The language used is welcoming and inclusive, with a proud tone that builds a personal connection.

Valores de Marca

• •Craftsmanship and Quality
• •Community
• •Authenticity and Passion
• •Innovation
• •Inclusivity

Mejores Prácticas

• •Embrace the "Aloha Spirit": Always use a warm, welcoming, and friendly tone. Start communications with greetings like "Aloha" to reinforce the brand's Hawaiian roots.
• •Highlight "Handcrafted" and "Unique": Consistently emphasize the custom, one-of-a-kind nature of the products. Use words like "handcrafted," "custom," "unique," and "one-of-a-kind" to reinforce the value of the craftsmanship.
• •Tell the Story: Weave the brand's origin story a small, local, veteran-owned business from Oahu into the copy. This builds authenticity and a personal connection with the audience.
• •Engage the Community: Feature user-generated content, run giveaways, and actively participate in conversations on social media. Use inclusive language like "fellow anglers," "fishing family," and "our community."
• •Stay Passionate and Authentic: Let the genuine love for fishing shine through. Write from the perspective of a passionate angler who understands the needs and desires of the customer. Avoid corporate jargon and maintain a down-to-earth voice.

Percepción Social

Reef Candy Lures is perceived as a genuine and high-quality brand rooted in the Hawaiian fishing culture. Customers and online influencers view their products as effective and well-made. The brand is seen as an integral part of the local fishing community, with a loyal following that appreciates the custom, handcrafted nature of the gear. The association with kayak fishing and local Hawaiian anglers gives the brand a niche but strong and positive reputation. They are perceived as creators of "quality lawyers" that are not cheap but are worth the investment.

Ejemplos de Copy

• •Handcrafted in Hawaii. Trusted on the Water. From our small, veteran-owned shop in Oahu to your next big adventure. Every Reef Candy Lure is built with passion, precision, and a touch of aloha. Fish with a one-of-a-kind piece of craftsmanship.
• •The Secret Weapon for Your Tackle Box. Designed by anglers, for anglers. Our innovative lures and custom rods are made to perform, giving you the edge whether you're a weekend warrior or a seasoned pro. Give your tackle the "candy touch."
• •More Than a Lure. It's a Community. Join the Reef Candy Lures ohana. Follow our adventures on social media @reef_candy_lures and see why local Hawaiian anglers trust our gear. We're proud to support the fishing community, one handcrafted product at a time.
• •Built to Battle. Designed to Dazzle. Our custom gaffs and rods aren't just functional; they're works of art. Each one is unique, handcrafted to be as tough and beautiful as the waters you fish. Gear up with Reef Candy Lures.
• •For the Love of the Catch. It started with a passion for creating the perfect lure. Today, we've grown into a brand that equips anglers for success and adventure. Experience the difference that handcrafted, locally-made gear can make.