Tono de Marca

authentic, serene, and passionate

Valores de Marca

• •Connection to Nature
• •Authenticity and Self-Expression
• •Bringing Joy Through Art
• •Inspiration
• •Quality and Craftsmanship

Mejores Prácticas

• •Lead with the "Why": Always start with the inspiration or the emotional story behind the artwork. Whether it's the Scottish landscape, a specific animal, or the feeling of a certain color, this reinforces the brand's authentic and passionate values.
• •Use Evocative, Sensory Language: Use descriptive words that appeal to feelings of calm, joy, and connection to nature. Phrases like "quiet strength," "a flash of color," "tranquil gaze," and "wild beauty" maintain a serene and passionate tone.
• •Maintain a Personal and Authentic Voice: Write as Claire, the artist. Use "I" and "my" to share your personal connection to the work. This direct, first-person narrative builds trust and reinforces the brand's authenticity.
• •Let the Art Speak: Keep copy concise and impactful, especially on visual platforms like Instagram and TikTok. The art is the hero; the words should complement and enhance it, not overpower it.
• •Center the Customer's Experience: Frame the benefit of the art around the customer. Instead of just saying "I painted a new picture," say "I hope this piece brings a sense of tranquility to your space." This focuses on the value the art adds to the customer's life, aligning with the brand value of bringing joy.

Percepción Social

High-Quality Art, Emotionally Resonant, Authentic and Personal, Trusted and Professional

Ejemplos de Copy

• •Meet 'Gentle Soul'. There V-es a quiet strength and a soft gaze in the Highland cows I see across the Perthshire hills. I wanted to capture that feeling of peaceful resilience. This original piece is about finding calm in a wild world. I hope it brings a sense of tranquility to your space. [Link in Bio] #RedfordFineArt #ScottishArt #HighlandCow #OilPainting #NatureInspired
• •Headline: Bring the Soul of Scotland Home. Body: From the majestic flight of a barn owl to the playful glance of a red squirrel, our latest collection of fine art prints captures the wild heart of Scotland. Each piece is a story, a moment of connection with nature, ready to bring warmth and color into your life. Shop the 'Let Nature Heal' collection now and receive 15% off your first order. Call to Action: Shop Now
• •On-screen text: 'From a white canvas... to a flash of iridescent blue. The magic is in the process. ✨ #ArtProcess #Kingfisher #OilPainting #ArtistOnTikTok #ScottishWildlife'
• •Subject: New Beginnings: Art Inspired by the First Light of Spring Body: 'Hello [Customer Name], There's a special kind of light that breaks through after a long winter. It V-es a promise of warmth and new life. My new collection, 'New Beginnings,' was painted from my studio here in Perthshire, inspired by the awakening of the landscape. These pieces are about hope, renewal, and the quiet joy of nature's return. I invite you to be the first to explore these new works. May they bring a sense of inspired optimism to your home.' Call to Action: [Button] Explore the Collection
• •From my studio nestled in the heart of Perthshire, I am surrounded by the very landscapes and wildlife that breathe life into my art. For me, painting is more than just capturing a likeness; it V-es about sharing the profound sense of joy and peace that nature offers. My hope is that each brushstroke brings a piece of that authentic, wild beauty into your home, creating a space where you can pause and reconnect.