Tono de Marca

Authentic, Community-Oriented, and Resilient

Valores de Marca

• •Community Support
• •Local Pride
• •Family
• •Quality

Mejores Prácticas

• •Always connect the products back to the core mission. Whether it's a new design or a sales announcement, mention the community support aspect. The "why" (rebuilding and supporting the community) is more powerful than the "what" (t-shirts and hats).
• •Frame communications with inclusive language that reinforces the sense of shared community. Talk about "our town," "our beach," and what "we" have accomplished together.
• •Share updates about the family, the history of a design, or a positive interaction with a community member. This maintains the authentic, non-corporate feel. The story of the brand's founding is a powerful asset that should be referenced.
• •Instead of just saying you support the community, show it. Post photos from local events, feature scholarship winners (with permission), and announce donation milestones. Visuals are key to reinforcing brand values.
• •The brand's strength is its hyper-local focus. All content—from product photos to social media posts—should feel like it comes directly from Long Beach, NY. Use local landmarks, slang (#iykyk), and imagery to maintain that strong sense of place.

Percepción Social

The public perception of Rebuild the Beach LBNY is overwhelmingly positive, viewing it as a pillar of the Long Beach community. Customers and news outlets see the brand as a grassroots effort that genuinely contributed to the town's recovery after Superstorm Sandy. It is perceived as more than just an apparel company; it is a symbol of local resilience and a vehicle for charitable giving. The brand is seen as an integral part of local life, participating in and sponsoring community events. There are no indications of negative customer reviews or feedback in the public domain.

Ejemplos de Copy

• •Wear your heart on your sleeve and your city on your chest. Our new LBNY Coordinates Hoodie isn't just a layer for cool beach nights; it's a statement of home. Crafted for comfort, designed with pride. A portion of every sale goes right back into supporting the Long Beach community we all love.
• •Ten years ago, we started with a simple idea: make a t-shirt, help our neighbors. Today, that idea is stronger than ever. Every time you wear Rebuild the Beach, you're wearing a piece of our shared story of resilience. Thank you for helping us give back, year after year. #LBNYStrong
• •The sun is out, and so are we! Find the Rebuild the Beach tent at the Long Beach Boardwalk Fair this weekend. Come say hi, grab your favorite LBNY gear, and support a great cause. See you on the boards!
• •Because of you, we just awarded our 11th annual scholarship to a deserving Long Beach High School graduate! Your support is helping build the future of our community, one student at a time. It’s more than apparel; it’s a promise to our home.
• •From the West End to the East End, we are Long Beach. Rebuild the Beach was born from the storm, but it's fueled by the sunshine of this incredible community. Shop the collection and show your LBNY pride.