Tono de Marca

passionate, expert, and meticulous

Valores de Marca

• •craftsmanship
• •sustainability
• •heritage

Mejores Prácticas

• •Lead with Expertise: Always use precise, technical language that demonstrates deep knowledge. Mention specific parts (e.g., "hand-hammered one-piece reinforced pavilion"), modifications, and historical context. This builds trust with a knowledgeable audience.
• •Tell a Story: Frame each instrument as a unique character with a past. Use phrases like "reborn," "second wind," and "a piece of history" to create an emotional connection beyond the technical specifications.
• •Emphasize the 'Re-' Value: Consistently highlight the sustainability and restoration angle. The brand isn't just selling used instruments; it's saving them. This is a key differentiator and a core value.
• •Maintain a Passionate, Reverent Tone: The copy should always sound like it was written by someone who truly loves these instruments. Use words like "legendary," "iconic," and "beautiful" to convey admiration for the craftsmanship and heritage of the pieces.
• •Focus on the Discerning Musician: Write directly to an audience of serious players and collectors. Assume they understand musical terms and appreciate the nuances of different brands and models. This creates an exclusive feel and validates their expertise.

Percepción Social

highly specialized, artisanal service rather than a large commercial operation. The customer base is likely composed of serious musicians and collectors who find the brand through targeted searches or word-of-mouth within the music community. The detailed, expert-level product descriptions suggest a brand that is trusted for its knowledge and skill.

Ejemplos de Copy

• •From a forgotten classic to a concert-ready legend. This 1960 Selmer Bb trumpet, with its iconic K-modified build, has been fully re-birthed in our workshop. We've meticulously restored its hand-hammered bell and optimized its action with custom 3D-printed felts for a silent, perfect alignment. It doesn’t just play; it sings with history. Give it a second wind. Link in bio for the full story. #ReBrass #VintageTrumpet #SelmerParis #BrassRestoration #TrumpetLife
• •Experience the legendary sound of Couesnon with this fully restored Monopole Conservatoire model. We've brought this beautiful instrument back to its former glory, preserving the rich, warm tone that made it a favorite among soloists. The valves have been perfected, and compression is excellent for its age. Every slide moves with fluid precision. Protected with a modern ceramic coating to ensure its shine lasts for generations. A rare opportunity for the discerning collector or dedicated player. Includes original case.
• •Stop searching for 'the one.' At Re-Brass, we find and expertly restore iconic brass instruments from legendary makers like Selmer, Olds, and Courtois. We give them a new life, so you can give them a new voice. Discover our latest collection of professionally refurbished trumpets and trombones. #BrassInstrument #JazzTrumpet #Trombone #VintageHorn
• •We believe every instrument has a soul. Our passion is rediscovering it. See our process of transforming vintage brass wind instruments into beautiful, playable pieces of art. #ReBrass #TromboneLove #InstrumentRepair #MusicalHeritage
• •Why a Refurbished Selmer Can Outplay a Brand New Horn.