Tono de Marca

Playful and Rebellious, Empathetic and Supportive, Confident and Revolutionary, Health-Conscious and Informative

Valores de Marca

• •Health and Wellbeing: Offering snacks that are better for consumers (0g sugar, low calorie, no controversial sweeteners, validated by dentists).
• •Pleasure without Guilt: Allowing people to enjoy sweets without compromising their health goals or feeling restricted. 'La vie est trop courte pour se priver, faites-vous plaisir sans culpabiliser ❤'.
• •Transparency: Open about their ingredients (e.g., using stevia & maltitol instead of sugar and aspartame).
• •Inclusivity: Catering to diverse dietary needs (diabetics, vegans, gluten-free).
• •Quality and Taste: Emphasizing that their products are as delicious, or even more so, than traditional candies. 'Le goût est notre priorité absolue.' (Taste is our absolute priority).
• •Innovation: Revolutionizing the candy market with healthier alternatives.
• •Community: Building a 'rebellious' community around a shared desire for healthier indulgence.

Mejores Prácticas

• •Embrace the 'Rebelle' Spirit: Inject personality, fun, and a touch of defiance against restrictive norms into your language. Use playful words and a slightly cheeky attitude.
• •Lead with Empathy, Follow with Empowerment: Acknowledge the struggles with traditional restrictive diets/sweets (like the founder's story), then position REBELLESNACKS as the liberating solution.
• •Keep it Clear and Benefit-Driven (but not boring!): While highlighting '0g sugar,' 'low calorie,' 'vegan,' connect these features to the *feeling* they provide: guilt-free pleasure, energy, freedom of choice.
• •Engage with Your Community: Use language that invites interaction, reflects user-generated content, and makes customers feel like part of an exclusive, savvy club (the 'Rebelles'). Use questions and calls to action that encourage sharing.
• •Stay Consistent Across Platforms, Adapt to Nuance: While the core tone (playful, empathetic, health-conscious) should remain, adapt the delivery for each platform. TikTok can be more overtly humorous and trend-driven, while website copy might be slightly more informative yet still engaging. Ensure visual branding complements the tone.

Percepción Social

Positive: Many customers appreciate the taste, the health benefits (especially being sugar-free and suitable for diabetics), and the brand's mission. They are seen as a 'revolution in confectionery' and the '1st healthy candy company' by some. Mixed: Some consumers find the products expensive compared to traditional candies. The texture can be a point of contention for some, and the laxative effect of maltitol (if consumed in excess) is a noted concern, though the brand often includes warnings. Innovative and Trendy: The brand is perceived as modern and aligned with current health and wellness trends, particularly evident in its strong TikTok presence and media coverage. Founder-Driven: The personal story of the founder, Céline Dirani, resonates with consumers and adds an authentic touch to the brand.

Ejemplos de Copy

• •Headline: Ditch the Guilt, Not the Gummy! Body: Who said treats can't be terrific for you? Our REBELLESNACKS are packed with flavor, not sugar. Go on, be a rebel. Your taste buds (and your body) will thank you. #RebelAgainstSugar
• •Headline: Sweet Freedom is Here! Body: Tired of 'no' when it comes to candy? We get it. That's why we created delicious, 0g sugar sweets that let you say 'YES!' to your cravings. Join the Rebelle-ion! #SweetWithoutTheSurrender
• •Headline: Your Inner Child Called. They Want These (Sugar-Free) Candies. Body: All the fun, all the flavor, none of the sugar crash. REBELLESNACKS are the treats you loved, reimagined for a healthier you. Because being good shouldn't taste bad. #PlayfulIndulgence
• •Headline: Candy That Cares? Oh Yeah, We Did That. Body: Made with ingredients you can trust (and actually pronounce!), REBELLESNACKS are low-cal, vegan-friendly, and dentist-approved. Finally, a treat that loves you back. #SmartSweets
• •Headline: Life's Too Short for Boring (or Sugary) Snacks. Body: Break free from the ordinary! REBELLESNACKS deliver a burst of joy with every bite, proving that healthy can be incredibly happy. What are you waiting for? #TasteTheRebellion