Tono de Marca

aspirational, sophisticated, and customer-centric

Valores de Marca

• •Exclusivity and Originality
• •Quality Craftsmanship
• •Sustainability
• •Personal Expression

Mejores Prácticas

• •Lead with "You": Frame your copy around the customer's desires, home, and personality. Use "you" and "your" to make the message feel personal and direct (e.g., "Find the art that represents YOU").
• •Highlight Exclusivity and Quality: Consistently mention that the designs are exclusive and created in-house. Reinforce the premium nature of the materials and the European craftsmanship in product descriptions and ads.
• •Weave in Sustainability: Integrate the message of sustainability naturally. Connect the made-to-order process with positive environmental impact (e.g., "Good for your home, and the planet too").
• •Maintain a Sophisticated Vocabulary: Use words that evoke elegance, style, and quality, such as "curate," "transform," "stunning," "premium," and "sophisticated."
• •Be Inspirational, Not Just Transactional: Focus on the emotional benefit of the art. Instead of just selling a product, sell the idea of creating a personal sanctuary, a happy home, or a space that tells a story.

Percepción Social

The social perception is primarily shaped by its own curated online presence due to a limited online footprint. It projects a controlled, polished, professional, and trustworthy image as an emerging niche brand in the online art market.

Ejemplos de Copy

• •Your Walls Are a Canvas. Let's Make Art. Don't just decorate. Curate. Our exclusive, Swedish-designed wall art is crafted just for you, turning any room into a reflection of your unique style. Made sustainably, with premium materials, for a look that lasts. Find the piece that speaks to you. #RealDesignClub #WallArt #InteriorDesign #SustainableLiving
• •The Travel Collection: Bring the World Home. From the minimalist landscapes of Sweden to the vibrant streets of Japan, our new collection captures the spirit of adventure. Each piece is an exclusive design, made to order on your choice of high-quality canvas, metal, or acrylic. Explore your world.
• •A Little Something New for Your Space. Hi [Customer Name], seeking fresh inspiration? Our latest arrivals are here to add a touch of elegance and personality to your home. As a member of our club, you get first access to exclusive designs that you won't find anywhere else. Plus, feel good knowing your choice supports sustainable, zero-waste production. Discover your next favorite piece.
• •'Stillness' - Minimalist Abstract Canvas. Embrace the beauty of simplicity. 'Stillness' combines serene tones and a clean composition to bring a sense of calm and sophistication to your space. Designed in our Swedish studio and printed on premium, textured canvas, this piece is a subtle yet impactful statement. Perfect for modern living rooms, bedrooms, or office spaces where tranquility is key.
• •Exclusive Wall Art & Prints | Real Design Club | Swedish Design | Free & Sustainable Shipping. Find unique, high-quality wall art to match your style. Made-to-order canvas, acrylic, and framed prints. Transform your home today.