Tono de Marca

Empowering & Supportive, Passionate & Enthusiastic, Community-Oriented & Inclusive, Friendly & Approachable, Curated & Thoughtful

Valores de Marca

• •Championing Women's Voices
• •Supporting Women Entrepreneurs
• •Fostering a Love for Reading
• •Building Community
• •Quality & Thoughtful Curation
• •Diversity and Inclusion

Mejores Prácticas

• •Always Center Women's Voices: Ensure that the language consistently reflects the mission of promoting female authors and their narratives. Use words like "celebrate," "empower," "discover," "champion," and "inspire" in relation to women's contributions.
• •Speak with Passion and Enthusiasm: Let the genuine love for books and the mission shine through. Use exclamation points where appropriate, ask engaging questions, and share excitement about new discoveries.
• •Foster Community Through Inclusive Language: Address the audience as a community (e.g., "our ReadHer family," "fellow book lovers"). Use "we" to create a sense of shared purpose. Ensure language is welcoming and representative of diverse readers.
• •Maintain a Friendly and Approachable Voice: Even in more formal announcements, keep the tone warm. When responding to comments or queries, be personable and helpful. Avoid overly academic or jargon-filled language.
• •Highlight the "Why": Regularly connect the products (the box and its contents) back to the core values – supporting women authors, women-owned businesses, and the joy of discovering new perspectives. This reinforces the brand's identity beyond just being a product-based service.

Percepción Social

A Mission-Driven Brand, A Source of Discovery, A High-Quality Subscription Box, An Engaging Community, Trustworthy and Authentic

Ejemplos de Copy

• •Unbox a world of incredible stories, all penned by brilliant women. 📖✨ Our June ReadHer Book Box is here to transport you, empower you, and introduce you to your next favorite author. Plus, discover delightful goodies from inspiring women-owned businesses! Who’s ready to celebrate female voices with us? #ReadHerBookBox #WomenAuthors #BookSubscription #SupportWomenOwned #NewReads
• •Tired of the same old bestsellers? Discover the powerful, diverse, and often unsung voices of women authors with ReadHer Book Box. Each month, get a thoughtfully curated novel by a woman, plus unique items from women entrepreneurs, delivered to your door. Join a community that celebrates her story. Learn more and subscribe today! [Link]
• •Elevate Her Story. Empower Her Voice. Experience the best in women's literature and artisanal goods. Subscribe to ReadHer Book Box.
• •This month, we're thrilled to feature the incredible [Author's Name], whose novel [Book Title] is an unforgettable journey of [brief, intriguing description of the book's theme]. At ReadHer, we believe in sharing the diverse, compelling narratives women create. Get to know [Author's Name] and her powerful work in this month's box!
• •What woman author has profoundly impacted your reading life? Share your recommendations below! We're always looking for inspiration to celebrate in the #ReadHerBookBox community. #FemaleAuthors #BookTwitter #ReadingCommunity