Tono de Marca

Community-Oriented & Engaging, Approachable & Fair, Enthusiastic & Passionate, Trustworthy.

Valores de Marca

• •Community
• •Fairness & Transparency
• •Passion for the Hobby
• •Accessibility
• •Trust

Mejores Prácticas

• •Always Emphasize "We" and "Together": Use communal language. Instead of "Buy spots," use "Join our break." This reinforces the idea that customers are active participants in a group event, not just making a purchase.
• •Use Authentic Hobby Lingo: Incorporate terms like "rips," "hits," "fire," "slabs," "grails," and "PC" (personal collection) naturally in your copy. This signals authenticity and builds rapport with the core audience.
• •Maintain High Energy: Use exclamation points, action-oriented verbs (e.g., "hunt," "chase," "rip"), and positive adjectives ("monster," "sick," "huge") to convey excitement, especially when promoting breaks and new products.
• •Be Transparent and Direct: In all communications regarding breaks, clearly state the product, time, cost, and where to watch. For sales and trades, be upfront about the "wheeling and dealing" process to manage expectations and build trust.
• •Bridge the Online/Offline Experience: Regularly mention the physical store in online communications. Promote in-store trade nights to the online audience and mention the popular online breaks to in-store customers to create a single, unified brand identity.

Percepción Social

RbiCru7 is perceived by its target audience as a highly reputable and core member of the sports card hobby community. Customers view it as both a reliable online retailer with competitive pricing and a classic local card shop with a welcoming atmosphere. It is seen as a premier destination for collectors, known for a great selection and knowledgeable staff. The weekly "video breaks" are a major part of its identity and are perceived as a fun and trustworthy way to acquire new cards. The "wheel and deal" philosophy is well-received, positioning the brand as fair and approachable.

Ejemplos de Copy

• •The hunt is ON! 🔥 We're ripping this entire case of 2025 Prizm Football LIVE tonight at 8 PM EST. Spots are filling up fast—join the break and let's pull some rookie heat together! Who are you chasing? Link in bio to claim your team!
• •Your collection is worth something here. Bring your cards to our O'Fallon store for an honest appraisal. We're always ready to wheel and deal for fair trades or cash offers!
• •What a week of breaks! We saw this monster Downtown, a sick 1/1, and a couple of Hall of Fame autos. Big congrats to everyone who hit! What's the best card you've ever pulled with us? Show it off in the comments! 👇
• •🚀 New Releases, Weekend Break Schedule & We're TRADING!
• •More than just a store, we're a community. Whether you're joining our nightly breaks from across the country or stopping by the shop to trade, you're part of the RbiCru7 crew. We're collectors at heart, and we're here to share the passion of the hobby with you.