Tono de Marca

Authentic, Passionate, and Approachable.

Valores de Marca

• •Art as Therapy and Self-Expression
• •Handcrafted Quality and Uniqueness
• •Cultural Pride
• •Customer-Centricity
• •Accessibility

Mejores Prácticas

• •Lead with the 'Why': Always circle back to the brand's origin story. Remind your audience that the jewelry is a product of passion and a tool for well-being. This emotional connection is your strongest asset.
• •Emphasize the 'Handmade' Aspect: Use words like 'handcrafted,' 'unique,' 'one-of-a-kind,' and 'made by hand' to reinforce the value of the products. Explain that slight variations aren't defects but marks of authenticity.
• •Maintain a Personal and Grateful Tone: Use 'I' and 'we' to speak directly from the founder's perspective. Phrases like 'Thank you for being here' and 'I'm so grateful for your support' maintain the approachable, humble voice of the brand.
• •Highlight Both Beauty and Function: Pair evocative, artistic descriptions with practical benefits. For example, mention both the 'bold, eye-catching designs' and the 'lightweight, hypoallergenic' materials.
• •Be Authentic in Community Engagement: When responding to comments and reviews, mirror the brand's core tone. Be personal, appreciative, and genuinely helpful. Address customers by name and offer thoughtful, non-generic replies.

Percepción Social

Trusted, High-Quality, and Inspiring.

Ejemplos de Copy

• •From a quiet moment of therapy to a vibrant piece of art for you. ✨ Each pair of our earrings is handcrafted with passion and purpose. This design, 'The Gatsby,' was inspired by the idea that even the smallest details can make a bold statement. Wear what makes you feel beautiful. #HandmadeJewelry #PolymerClayEarrings #ArtAsTherapy #StatementEarrings #LatinaOwned
• •Bold Designs. Lightweight Feel. Handcrafted with Heart. Shop our new collection.
• •Meet Celina. An elegant, handcrafted piece designed to bring a touch of effortless grace to any outfit. Made from ultra-lightweight polymer clay with hypoallergenic titanium posts, you can wear them comfortably all day long. Because each earring is made by hand, yours will be a truly one-of-a-kind work of art. Treat them gently, and they will bring you joy for years to come.
• •Rayza's Art Studio was born from a need to create and a desire to heal. What started as a personal journey with art during a challenging time has grown into a community. Every piece we ship is a part of that story—a story of resilience, passion, and the simple joy of making something beautiful with our own hands.
• •Subject: A little story in every piece... Hi [Customer Name], did you know that Rayza's Art Studio began as a way to find peace through art? Every color we mix and shape we form is infused with that same passion. We believe jewelry should be more than an accessory; it should be an expression. Find the piece that tells your story.