Tono de Marca

Personal, Passionate, and Community-Oriented.

Valores de Marca

• •Creativity and Customization
• •Quality and Natural Ingredients
• •Customer-Centricity
• •Resourcefulness and Sustainability
• •Entrepreneurial Spirit

Mejores Prácticas

• •Always Write from a Personal Perspective: Continue using "I" and "we" to maintain the personal, owner-driven voice. Share stories about the creation process or what inspired a new scent. This builds trust and differentiates the brand from larger, impersonal companies.
• •Center the Customer's Vision: Use words like "your," "you," and "together." Frame the products, especially custom ones, as a collaboration between the creator and the customer (e.g., "Let's bring your idea to life," "Customized for you").
• •Highlight the 'Why' Behind the 'What': Don't just sell a candle; sell the experience. Instead of "Cinnamon Scented Candle," try "Fill your home with the warmth of our Cinnamon Spice candle, made with 100% soy wax for a clean, long-lasting burn." Emphasize the natural ingredients and creative process.
• •Incorporate a Call for Community Engagement: End social media posts with questions to encourage interaction (e.g., "What's your all-time favorite scent?" or "What should we create next?"). This reinforces the brand's community-oriented and customer-centric values.
• •Maintain a Consistent Hashtag Strategy: Continue using a mix of brand-specific, product-specific, and community-focused hashtags on social media (e.g., #RaymondsCreationLLC, #SoyCandles, #HandmadeGifts, #SupportSmallBusiness, #ShopLocalNC). This improves visibility and reinforces brand identity.

Percepción Social

The brand is perceived with positive customer feedback, appeal to small business supporters, and an engaged but niche following.

Ejemplos de Copy

• •From my hands to your home. ✨ I poured my heart (and 100% natural soy wax) into this new creation! Introducing the [Scent Name] candle, designed to bring a little extra peace to your space. What scent helps you unwind? Let me know below! #RaymondsCreation #HandmadeWithLove #SoyCandles #SmallBusiness
• •Don't just give a gift, give a memory. At Raymond's Creation, we specialize in turning your ideas into one-of-a-kind custom tumblers, shirts, and memorial candles. Perfect for birthdays, anniversaries, or just because. Let's create something special together! Shop Now.
• •Your daily coffee run just got a lot more personal. Whether it’s a company logo, a favorite quote, or a photo of a loved one, I'll work with you to create a high-quality tumbler that’s uniquely yours. Made with care and designed to last, it’s more than a cup—it’s a statement.
• •A Note From Raymond: Fall Scents Are Here! 🍂
• •It’s more than a candle, it’s a whole mood. ✨ What are you burning this week? #candlemaking #smallbiz #soywax #handpoured #customerservice